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Top 10 Practices You Must Know to Keep from Getting Blacklisted on Google


SEO Practices

According to a recent Forbes’ magazine article, Google blacklists nearly 10,000 sites every day! This means Google can remove your website from the search engine’s index without warning to you. Not only can being placed on Google’s “naughty” list result in a drop in traffic, it can also be detrimental to sales and your brand identity.

From innocent mistakes to downright sneaky tactics, the following 10 items are what NOT to do when planning your SEO strategy in order to stay on Google’s good side.

1. Mirror sites: using the exact same content with different domains.

Mirror sites are typically done to allow for more opportunities to divert users toward the primary website, however Google recognizes this as duplicate content and can penalize your site for doing this.

2. Cloaking: designing a website that shows one thing to the search engines and another to site visitors.

Used by spammers to trick search engines, this is possibly one of the top no-nos on Google’s list and will result in immediate removal from the search engine.

3. Keyword Stuffing: using a keyword over and over on your site hoping to get a better ranking.

As tempting as it is to want to boost your SEO by “stuffing” your content with your targeted keywords, this is a dangerous practice and disregards Google’s belief in quality over quantity resulting in a drop in rankings.

4. Unnatural anchor text: Using the same keyword rich anchor in all text links hoping that would get ranked for a specific keyword.

Building quality backlinks to your site is an important part of SEO, however using the same keyword anchors is considered artificial and can result in a blacklist action from Google.

5. Incorporating broken links into your site: adding or keeping broken links on a page to appear as if it contains more links.

A site with all working links will always outrank a page with broken links. One or two broken links on your site is no cause for concern, however it is always best to make sure you have accurate content on your site with updated links. The more broken links on a page, the more reasons the spiders will find to not display your website in search results.

6. Content Scraping: pulling content in bulk from other websites to your website.

Content scraping is not only frowned upon by Google, but is usually against crediting original authors and is in violation of copyright laws. In addition to the penalties from Google for scraping content, you could be fined for copyright infringement.

7. Title Stacking: adding more than one <title> tag per page.

As one of the oldest tricks in the book, adding more than one title tag to your page in hopes to gain more exposure will be penalized as Google will only recognize one title tag.

8. Buying links: purchasing links from other websites to gain higher rankings on search engines.

If you’ve ever heard the expression ‘guilty by association,’ this follows the same idea. Purchasing links from spammy, disreputable sites and social networking accounts carries a very high chance of marking your site as questionable and can be penalized by search engines.

9. Building fake links: creating links that have no connection to your website or industry in order to have more links on your site.

Google views random links on your website as pieces of spam and will mark you as a such. Only use relevant, useful links on your site and be worry free of crossing Google.

10. Article spinning: creating many versions of the same article by making small adjustments to the wording, then submitting the articles to different websites in order to receive links back to your site.

Trying to trick the spiders into thinking this content is unique is a bad idea as it will be recognized as duplicates and will drop all versions from search engines.

Avoiding these SEO mistakes can help ensure that your site will steer clear of Google’s blacklist and will continue to operate effectively and efficiently.

Source Via: http://upcity.com/blog/top-10-practices-you-must-know-to-keep-from-getting-blacklisted-on-google/

9 Social Media Tools Recommended by Marketing Pros


Are you looking for new social media tools?

Want to know what the experts are using?

In this article you’ll discover nine social media tools to save you time and improve your marketing efforts.

#1: Schedule Repins Using BoardBooster

Use BoardBooster to schedule Pinterest. There are several features which you can use daily within BoardBooster, one of the favorite is the “looping” ability.

This feature lets you set a board to repin an older pin from that board, and then delete the original pin or the new pin based on which one performed better.

boardbooster feature
This allows you to keep each of your boards active daily while repinning great stuff. I pinned it the first time, so I know it’s good!

#2: Create Weekly Reports With Rival IQ

Use Rival IQ to track competitors and analyze the results of social media marketing. It’s become a vital tool for weekly reporting.

Every week, Rival IQ emails you a PowerPoint to show how your social media accounts are performing, how this compares to your competitors, any changes competitors are making and“breakout posts.”

rivaliq feature

Rival IQ makes reporting and competitor research easy.

For example, You will get notified if a competitor changes their profile information on their accounts or if one of their posts gets a lot more likes, shares and comments than other posts.

#3: Automate Evergreen Updates Using Revive Old Post

One of the new tool is the WordPress plugin Revive Old Post.

Install it and the plugin will pull from all of your existing blog posts and post them randomly to your Twitter, Facebook and LinkedIn accounts automatically.

Use it and you don’t have to worry about scheduling any of your latest or evergreen blog posts on social media at all anymore. Set it up and watch the traffic flow on automation.

#4: Access Images Everywhere With Google Photos

Install Google Photos on every computer and device that you own, then select the free option (up to 16 megabyte file size), and Google Photos will upload every picture it finds on your devices. It even works some magic and uploads a version of any RAW images it finds!

Some fantastic consequences include:

  • Automatically back up all of your pictures to the Cloud.
  • Move photos from one device to another.

google photos app list

  • Google Photos takes its best shot to make animations, stories and collages. It helps you “rediscover this day” from years ago and helps you view pictures you probably would never have seen again. Think of all of those baby pictures! The results are delightful.
  • Search through your photos by faces and topics. For example, if You search “track,” I don’t have to add other keywords for the results to show images from railroads and track meets.

And remember, it’s all free. The only reason not to do this is if you’ve lost your mind.

#5: Broadcast Live Calls to Action on Periscope

Periscope is a great social media marketing tool which allows you to connect with your audience, invite them into your world and provide on-the-spot value anytime and from anywhere – live!

Not only can you jump on and provide free, valuable content with the push of a button (think live Q&As or sharing lessons learned), you’re also able to leverage Periscope to make announcements, ask your audience questions, get feedback on ideas and invite people to things.

#6: Increase Related Posts’ Visibility With Contextly

Contextly makes it extremely easy to create and display three different types of related post widgets on your blog in less than a minute of your time!

The first widget is positioned below your blog post content, and the second, called the Sliderail, goes into your sidebar.

It’s favorite feature, though, is the In-Story module. This widget exposes your related content to those who don’t scroll down to the bottom of your page.

contextly in-story module

With a single click in WordPress, you decide where and how to display this widget and which posts you want it to serve (if you don’t want to rely on Contextly’s algorithms).

Contextly also allows you to feature promo links for newsletter subscriptions, ebook downloads or webinar announcements inside your recommendation widgets.

Contextly is a paid service and the fee is based on your website traffic, but once you understand the potential ROI, I believe it’s a small price to pay.

#7: Chat With Blog Visitors Using Zopim

Zopim is a live website chat tool that lets you monitor blog visitors and engage with them via a real-time chat.

To use it, you simply embed the widget onto your website. You can then:

  • Chat with your customers via mobile or desktop.
  • Track your customers and add visitor notes.
  • View visitors by location, browser platform and device.
  • Chat in different languages. Zopim even detects and translates in foreign languages!

Zopim, compatible with iPhone or Android mobile devices, offers a free 14-day trial.

#8: Design Social Media Images With Pablo

Pablo 2.0 is a free app from Buffer that allows you to create engaging social media images in less than 30 seconds.

You can choose specific dimensions when you post to Instagram, Twitter and Facebook. The best part is that your images aren’t branded, unlike with other software out there.

#9: Socialize Broadcasting With Blab.im

While platforms like Periscope and Meerkat are great for broadcasting one-to-many, Blab makes social media truly social again by adding a conversational component.

Simply launch the site or app and you’re watching conversation take place; conversations you can participate in.

With its ease-of-use, intuitive interface and an iOS app to make blabbing on the go simple, content creators of all kinds are leveraging this powerful tool to engage others and build community.

blab broadcast screenshot

More creative types are hosting their own shows, and some are using the platform to record their podcasts. For example, I’ve been broadcasting the Joel Comm Show on Blab.im for live viewing and uploading to YouTube for replays.

Apart from meeting others at a live event, Blab is the closest we can get to being face to face with others.

Source Via: http://www.socialmediaexaminer.com/9-social-media-tools-recommended-by-marketing-pros/

Top 9 SEO Tools Which Can Boost Your SEO Efforts


Top 9 SEO Tools

9 Top SEO Tools To Aid You In Creating Great Content For the SERPs

The tools we’ve featured can help you with some core SEO tasks that you should be utilizing to increase your SEO. There are many tools out there. This list is merely a compilation of the ones we’ve found helpful.

1. SEO Quake & SEMrush

The toolbar from SEO Quake has to be on our list. It gives you the opportunity to access a range of SEO tools all while browsing the Internet. You’re able to customize search results, monitor your competitor’s site’s SEO and customize search results. You can also request keyword density reports and get link counts. Created by the awesome team at SEMrush, it is one of the leading SEO tools online. It provides analytics for your current rankings, keyword research abilities with excellent findings (some of the most reliable I’ve found), site audit tools, and much more. This should be any content marketer’s go-to SEO tool. It has been mine for a few years now.

The toolbar is free to try out; the SEMrush software is a monthly subscription.

2. Moz

If you’re looking for a suite of tools that can help you continually analyze and refine your site while optimizing your SEO, check out Moz. Some specific features include:

  1. Managing SEO
  2. Analyzing site regularity
  3. Rank Tracking
  4. Website crawling
  5. Analytical reporting
  6. Social media management and monitoring
  7. Research capabilities

Aside from premium suite offerings, there are a few standalone services from Moz that can help with specific aspects of SEO. One such tool, Get Listed, is great for optimizing online business listings.

All you need to do is input your business name and zip code. Get Listed will pull up business listings you’ve already claimed and services you have yet to claim. It will give you links to claim your listing on every service, all from a single page.

3. Ubersuggest

This free program lets users quickly generate keyword ideas. Ubersuggest is powered by Google Suggest and works by scraping search results, adding a digit or letter to the search term and then generating a list of keywords based on the results.

This tool has been designed to be uber-simple. You can quickly brainstorm and get keywords that your users are searching for. Simply type in a keyword and hit enter to see almost 400 recommended phrases.

4. Live Keyword Analysis

Easy for checking and optimizing keyword density, Live Keyword Analysis is the answer to finding the perfect keyword balance.

Enter the keywords you’re keen to target and paste in your text. That’s how effortless it is. Once you’ve done that the tool analyzes the text and gives you your keyword density.

You can also check out the site for tips and tricks to help make sure you’re getting top SEO value.

5. InSite 5

Let’s talk about accuracy for a second. Yes, your rankings are crucial for findability, but getting visitors to trust you enough to convert to paying customers can be greatly improved by eliminating unnecessary spelling and grammar errors on your site.

This is where InSite 5 really comes into its own. At the moment it is only compatible with PCs. The desktop software crawls your site checking for grammar and spelling errors. Once the crawl is complete, it generates a PDF report of any and all errors. It also lets you customize the dictionary to eliminate false positives.

While it costs $60 it is an investment that can, and should, be used regularly against all the sites you run.

6. Attentiv

If you have a team of people working on projects, Attentiv makes collaborating painless. Thanks to idea upvoting, polling and threaded commenting, the tool helps you with creativity and decision making.

It’s free for the first 10 users and thereafter $5 per month.

7. Canva

With the saturation of content on the Internet, sometimes you just need a great graphic – and quickly – to grab visitors’ attention.

If you need a fantastic image to support a blog post, head to Canva. You don’t need to be a designer to quickly put something together that you’ll be happy with.

It is free to edit images or you can browse through the stock photo library and pay just $1 for a photo.

8. Infogr.am

Infographics most definitely have a place in SEO, especially for the right message accompanied by phenomenal data. Infogr.am is really handy if you’re in a hurry and you can use it when working on creative content for marketing campaigns or just putting together a couple of charts for client reports.

Try it out free for 30 days and if you love it, it’ll only cost you $15 per month.

9. Title Tester

Beautifully simplistic. That’s Title Tester for you. In fact, once you use it, chances are you’ll be using it for every piece of content you publish. All you need to do is craft a couple of great title options for the content you’re working on.

Stick them into Title Tester and it gives you a link to share with your network. Everyone in the network can then vote for his favorites. The result: an almost data-driven approach to choosing a title.

The tool is free if you’re keeping votes within your own network. If you’d like people on the platform to upvote, you can pay a nominal amount to join.

Do you have a favorite SEO or non-SEO tool? Tell us about them in the comments below.

Source Via: http://www.sitepronews.com/2015/09/21/9-of-the-best-seo-tools-to-boost-your-seo-efforts/

28 Browser Extensions That Make an SEO’s Life Easier


toolbar

As an expert SEO, you have to be a jack-of-all-trades.

You need to understand link building, marketing, public relations, psychology, and technology.

At a certain point, there’s just not enough time in the day to do everything you’d like to do.

But you can save quite a bit of time and effort on small things by using browser extensions.

You can install them with one or two mouse clicks and access them with ease to the right of your address bar.

They will help you:

  • analyze website performance quickly
  • examine code behind websites
  • build links better
  • save time by improving your task efficiency

I’ve put together a list of 28 browser extensions I consider to be the best. I encourage you to give a few of them a try.

A quick heads-up: most of these extensions are for Chrome, but many also have a Firefox version. Only a few of them will work on less popular browsers such as Internet Explorer, Safari, or Opera. 

Analyze websites and backlinks with the click of a button

SEOs have to analyze websites constantly.

The extensions in this section will give you a quick glance at the number of backlinks and social shares a page has as well as its basic on-page SEO.

1. Mozbar. Mozbar was the first of its kind. Even though there are now solid alternatives, the Mozbar remains a popular choice among SEOs.

You can use this extension in two main ways.

The first is when you search for a keyword in Google. It will display statistics below each search result:

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You can quickly see the page authority (PA) and domain authority (DA) of the pages to assess the competition. You can also use the button beside the Google search bar to get a keyword difficulty score.

The second way in which you can use Mozbar is when you land on a web page. When you click on the Mozbar icon, you’ll see a bar pop up with the page’s overall stats.

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Again, it gives you the PA and the DA scores as well as social sharing stats.

You can also dig deeper by clicking the magnifying glass icon on the left side of the bar, which will expand into a new panel.

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In the panel, you can see the page’s:

  • meta text
  • alt text
  • headings
  • page speed load
  • markup
  • and more

You can see most of this with a free account, but if you want full access, you will need a PRO account with Moz.

It’s a beautiful and useful extension, but it has lost a lot of its popularity because it relies solely on Open Site Explorer (OSE) data. Compared to other leading link databases, OSE is smaller (contains less data) and updates slower.

2. Ahrefs SEO Toolbar. This is one of Mozbar’s competitors I mentioned. It is made to fulfill much of the same functionality but with data from the superior Ahrefs database instead.

When the bar is active on a page, it’s very thin at the top and shows you both link and social information of that specific URL as well as the overall domain stats.

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You’ll find basic information such as:

  • backlinks and referring domains
  • Ahrefs URL rating and domain rating
  • social shares from the main networks
  • the same info for the root domain

All basic features are free, but if you have an Ahrefs subscription, you can dig deeper.

When you click the down arrow in the top left corner, a panel with more information will expand. You’ll be able to see a graph for the recent backlink growth (or decline) to the page or domain. There is also a handy link to go to the actual Ahrefs site explorer if you’d like to take a closer look.

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Finally, you can also activate the plugin when you search for something on Google. You’ll get a small information-packed bar under each URL:

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It shows linking and social data for both the URL and domain.

3. Majestic SEO Toolbar. This is the other main competitor of Mozbar. Again, it has all the essential features of an SEO toolbar.

When you activate it on a web page, you can see the:

  • number of links
  • number of root domains
  • trust flow and citation flow
  • link profile chart
  • and more

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All the information is drawn from the Majestic SEO database, of course. The information in the main “summary” tab is free. If you’d like to use the other tabs, such as the detailed backlink analysis or anchor text, you’ll need a paid account.

The only potential problem is that, unlike the other SEO extensions here, it does not analyze search results. So if you’re looking for a quick keyword competitor analysis, one of the other tools might be a better option.

4. SEO & Website Analysis by WooRank. This plugin is one of the best all-in-one SEO plugins. The three extensions we’ve looked at so far all focused on backlinks and page authority, but this extension is more focused on on-page SEO and technical aspects.

Click its icon while you’re on a page, and a panel will pop out of the left side. Let it run for about 20-30 seconds (depends on the page):

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The first thing you’ll notice is an overall score out of 100. This indicates how many of the basic best practices the page follows.

The real power of this extension is in the small tabs along the top. Each tab will give you different information about the page and site:

  • basic SEO: title tags and meta information
  • mobile optimization: a mobile friendly score and previews on different devices
  • usability: page load metrics and how easy it is to access content
  • technology: what plugins and CMS are being used
  • social: basic social sharing statistics
  • visitors: estimate of traffic level

The great thing about this toolbar is that almost all of this information is free. There are a few advanced options that require a premium account.

5. Check My Links. If you ever do broken link building, you need this extension.

When you’re on a page, just click the extension icon, and it’ll quickly test all the links to see if they’re working.

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Working links are highlighted in green, while the broken ones will be highlighted in red with the error code beside them.

The only thing that could be improved here is having a shortcut to quickly copy the URLs and anchor text of the broken links, which could then be pasted into an email or spreadsheet. Still, this is the best broken link checker I’ve used.

6. Domain Hunter Plus. This extension can also be used to identify broken links. However, it was made for a very specific purpose: to find expired domains that already have backlinks and authority.

It’s very simple to use. Go to a high authority page with a lot of links, and click on the extension’s icon to scan the page. It will find all the broken links on the page and show them to you in its little panel.

The cool thing is that it also shows you how many links are pointing to the broken URL as well as how many links point to the domain. Finally, it shows you if the domain is available to register.

If you’re looking to pick up a cheap domain that already has some decent authority, spend a few hours with Google and this extension, and you can probably find what you’re looking for.

7. SEO Quake. Some SEOs don’t want an extension associated with a premium link tool or need something a little more customizable.

SEO Quake is a little more basic than other extensions, but it still gives you the essentials. It’s also one of the few available for all major browsers (including Opera and Safari).

It is designed, just like Mozbar and Ahrefs, to work with search engine result pages (SERPs). With it, when you search for something on Google, you’ll get a bar beneath each result.

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It gives you quick estimates of the number of links to the page and domain, page age, alexa rank, and links to whois info. One really cool feature is the ability to save the SERP data and results as a CSV file (spreadsheet).

When you use the extension on a web page (other than a search engine), it will open up a new tab with the results. It’s not pretty, but it does contain:

  • basic meta information
  • basic social shares
  • keyword density
  • backlink information

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Be aware that the link data comes from publicly reported Google and Bing/Yahoo links, which aren’t necessarily the most up-to-date or accurate.

Finally, I mentioned that you could customize this extension. It’s possible to add your own parameters if you need non-standard metrics and are not afraid to learn a bit about regular expressions.

8. Meta SEO Inspector. This extension is extremely basic but clearly shows you the meta information of a page. When you click the icon, you’ll get something like this:

image14

The information includes the basic meta tags (title, description, keywords) and open graph tags (important for social media), and it highlights if any important ones are missing.

Most SEOs won’t need this very often, but it might be nice to have if you find yourself needing to find and copy down meta information once in a while.

9. NoDofollow (Firefox) or NoFollow (Chrome). These two extensions aren’t made by the same creator, but they are the leading options for this function for the corresponding browsers. As their names suggest, when the extensions are active, they identify all links as “dofollow” or “nofollow.”

image11

With NoDofollow (pictured above), the good links (dofollow) are highlighted in blue, while nofollow links are highlighted in red.

There may be some value in having nofollow links in your link profile, but typically you want to focus your effort and resources on obtaining high quality dofollow links.

Here is when these tools would be useful: (1) when you’re trying to decide if you should comment on a site or (2) if you’re wondering if links from a new social media site have any SEO value. A quick click of the button gives you an easy answer.

Extract useful information from the web

When it comes to SEO research, most is done on the web. Instead of wasting your time doing everything manually, use the extensions in this section to speed things up.

10. Scraper. If you’re an SEO, chances are that you need to copy down links and written content from pages on a fairly regular basis. Scraper is designed to work on most pages.

When you come across a chart or table you’d like to scrape, you can highlight a few cells/rows and then right-click on the selection and choose “scrape similar.” The tool will find data in the rest of the table, giving you the ability to open it as a spreadsheet.

One final note about Scraper is that it isn’t going to work 100% of the time. It’s designed to be lightweight and intuitive, which means that it sacrifices the complexity to make it robust enough to handle all situations.

That being said, I think you’ll find it useful in a large percentage of the situations that need a quick scrape.

11. Link Grabber. The first thing you’ll notice about Link Grabber is that it’s extremely fast. When you have a web page open and click the icon, a new tab will open almost immediately with a complete list of links.

These links are clickable, and you could also copy/paste them into a spreadsheet:

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Unfortunately, there’s no option to see only external links. If you’d like to only see those, right-click the icon and click on options. Then, you can add the domain you’re on to the blocked domains list so that it won’t show up. It’s not the most elegant solution, but it will work in a pinch.

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This plugin is useful if you’re trying to quickly collect a list of sites that a particular domain links to. You can analyze the results together in a spreadsheet to find the most popular linked-to sites and see if you can devise a strategy to get links too.

Additionally, sometimes you just need a quick link count or want to examine the internal linking of a site.

Find out what lies beneath the surface of a web page

Remember that Google doesn’t see what we see when we’re surfing the web—its bots see code. Not all code is visible on a web page itself. SEOs need to be able understand the basics of HTML, CSS, and even Javascript.

These extensions will help you find out what’s behind a particular page.

12. Firebug. This extension is a must for any SEO or developer using Firefox. It allows you to right-click on an element of a page to see its HTML and CSS.

Additionally, you can edit the HTML/CSS to see what the page would look like with different parameters. Developers can use Firebug to debug websites, but SEOs typically don’t need to worry about that.

Chrome has a pretty great built-in code inspector already. However, if you like Firebug on Firefox, there’s also a lite version of it for Chrome. It can do almost everything the Firefox version can minus Javascript debugging and a few other features.

13. User Agent Switcher. Your website’s visitors use all sorts of browsers, devices, and software. In many cases, certain visitors have trouble seeing your website as intended.

If you’re a smart SEO, you’ll dig into your analytics every once in a while to see if a certain subset of users has abnormally poor user metrics (high bounce rate, low time on page, etc.).

Unless you own 20 different phones, laptops, and tablets, it isn’t easy to investigate the issue.

With this extension, you can set your browser to tell any website that it’s a specific browser, device, or operating system. You can even pretend to be a search engine spider.

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So when you have a problem with low conversion or poor engagement, you can find the cause and then use User Agent Switcher to confirm that you’ve fixed the issue.

14. Browsec. Depending on the sites you work on, your site may display different content to users in different countries. Alternatively, you may want to access some content that you can’t from your country’s IP address.

Browsec is a simple free VPN that allows you to spoof your IP address and makes websites think you’re located somewhere else. The free version of Browsec has a limited set of options but good enough for most situations:

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15. Wappalyzer. I love finding a new tool that helps improve conversion rate or engagement before it gets too popular. One of the best sources of new tools is other websites you frequently visit.

If you visit a website one day and see a new plugin, widget, or other feature that you love, chances are that it’s a WordPress plugin. Sometimes there will be a label on it, but not always.

You can use Wappalyzer to find a ton of information about a website, including:

  • widgets being used
  • the operating system
  • any special fonts
  • web server information
  • frameworks

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Just click the extension icon, and you’ll get a list within seconds.

16. Page load time. Having a fast-loading website is essential not just for search engine rankings but also for marketing in general. If your visitors can’t load a page quickly, more often than not, they’ll leave.

This extension is very simple. It shows how long it took you to load a page in your browser toolbar.

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You can expand the results to see a more detailed breakdown:

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You can see if any redirects are taking too long to load or if your server response time is too long, among other things. You can use this to see if you need a content delivery network (CDN) or a faster host.

17. Redirect Path Checker. Redirects are an important part of the Internet. As pages and sites get updated or transfer ownership, redirects can ensure that backlink authority is passed through and that visitors can still find you.

This extension will show you all the redirects from the URL you entered to your final URL:

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This simple extension can come in handy in a number of ways.

For example, if you’re analyzing your competition, it’s important that you know exactly what you’re up against. You can search for a page in Google and filter out all new results so that any links to that page from these results link to the original URL (if it’s different from the present one).

You can then use the plugin to follow the redirect chain and then find all the backlinks pointing to each URL along the way.

Additionally, you can use this to find any redirect problems you’re having with your own site.

18. Ghostery. This extension tracks all scripts on a page and shows them to you in an attractive little pop-out panel (when clicked).

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First, this tells you which widgets, plugins, and other scripts (like advertising networks) are being used on the page.

Additionally, you can block any of these scripts with the click of a button. If you’re running a lot of scripts on your website, this tool can let you test the effect they have on page speed as well as the appearance of your website to visitors.

Stay up-to-date with minimal effort

Many parts of your job as an SEO require you to stay up-to-date. Whether it’s information about SEO, your niche, or social media activities, there are extensions that can help.

I’ve collected them here for you.

19. Mozcast. Here’s another extension from Moz. It quickly shows you what the current Mozcast is in a little bubble on your browser’s toolbar. This can alert you to any big shifts in the SERPs so that you can look into any issues.

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If you visit the Mozcast website regularly, you may prefer to use this extension instead to save time. When you click it, a pop-out will show you a graph of the temperatures for the last 30 days.

20. Buffer. Buffer is an amazing tool for scheduling social media sharing. You can set it to share a certain number of posts per day at specific times automatically.

This extension allows you to add posts to share to your personal queue. Instead of having to go back to the main Buffer site, you can just click this extension icon when you come across something worth sharing and add it to your queue:

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The share will automatically be populated with your current URL and its title, but you can change it if you need to.

Another great feature of this plugin is that it adds a little Share Image button to the bottom right of all pictures.

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Including images in social media shares typically increases your engagement rate. When you click this button, it brings up the same pop-up as before, but it also includes the image you picked.

21. Pocket. In a field such as SEO, you always have to stay up-to-date if you want to be seen as competent. That means you have to read a ton of content on a regular basis.

image00

Pocket allows you to save articles, images, and videos for later. By using this extension, you can quickly “put content into your pocket.”

image02

Note that you can install Pocket on just about any operating system or device. That means you can save content from your computer and read it later on your mobile device when you have free time.

Be a more efficient and effective SEO

Who doesn’t want to free up some time?

These extensions will help you complete common SEO tasks faster and better.

22. Evernote Web Clipper. Evernote is primarily a note-taking software, but it has since become well known for its image editing software Skitch. Skitch lets you quickly annotate images, and it’s a tool I often use to annotate images for blog posts.

image27

This web clipper extension is essentially Skitch for your browser. You can select a full screenshot, an email, or a full page of content or select a specific part of a webpage.

It will open your selection in a new tab and let you edit it before saving it to your Evernote account:

image13

While there are only a few options for editing and annotating, it’s all you need 95% of the time.

23. TechSmith Snagit. If you’re not a fan of Evernote for some reason, no worries—I have you covered.

Snagit is a very similar tool, and in some ways, it’s even a bit better (and a bit worse in others).

I use it sometimes to create images for blog posts, so I don’t think you can go wrong with either option. Snagit is often a bit quicker just because you can download an image directly after editing it instead of going to your notebook and downloading it.

Once you make your selection, it will appear in a new tab so that you can edit it:

It has a few different options when it comes to shape and color, but it doesn’t have the advanced tools such as the marker, blurring, or highlighting.

image15

24. Bit.ly. A big part of your job as an SEO revolves around links. Bit.ly is arguably the most popular link shortener service. It lets you shorten URLs quickly, and it even lets you track stats such as the number of clicks a link got.

Another cool feature is that if you enter a URL to shorten it, if someone has already done it with Bit.ly, you can see how many people clicked it in the past.

When you click this extension icon, it will automatically give you a shortened URL to use. You can also share it directly from the pop-up with your social profiles:

image20

25. LastPass. How many accounts do you have on different websites? For most SEOs, it’s a ridiculous number.

Instead of having messy and unsecured spreadsheets or text files of user names and passwords, you can use LastPass.

It lets you save user names, passwords, and notes for any site you visit, and it will automatically fill them in (securely) when you come back in the future.

Instead of trying to remember 1,394,293 (or however many) passwords, you only need to remember one password for your LastPass account. You can access your data from any computer/device.

I only talked about convenience, but this is good for security too. You won’t need to reuse passwords since you can create a strong unique password for every account you own.

26. Momentum. If you find yourself getting off track during the day, Momentum could be a useful extension for you. It works by creating a custom “new tab” screen that you see every time you open a new tab.

First and foremost, Momentum shows you your main goal for the day. It also lets you create a handy to-do list.

image10

In addition, the backgrounds are gorgeous, and you can see your local weather as well.

It’s a nifty little tool to brighten up your day and keep you focused.

27. ShareMetric. If you don’t want to use a full SEO bar like I showed you earlier but you still need to know how a specific page has performed on social media, you can use this extension.

When you click the icon, this tool will show you any page’s stats for all major social networks:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • Reddit
  • StumbleUpon
  • Pinterest

image19

In addition, it shows you some basic SEO stats. It includes both Open Site Explorer and Ahrefs stats for URL and domain rank as well as linking root domains to the page.

28. iMacros. Automation is a powerful thing. It’s how blackhat and greyhat SEOs dominated search engine results for years. Now that Google has caught up, automated link building has died out for the most part. However, that doesn’t mean that automation can’t help you in other aspects of SEO.

If you’re doing anything on a daily or weekly basis and it’s the exact same procedure every time, it can be automated.

The power of automation is that even if it’s a small task, saving a few minutes on a regular basis will save you hours of time by the end of the year.

iMacros features full-fledged paid versions, but its extensions are free and good enough for most basic SEO tasks.

Yes, this is a fairly technical thing to learn, but it’s worth it in the long run. Plus, most SEOs that I’ve talked to find it kind of fun.

If you want to start learning about automating tasks with iMacros, start with this tutorial.

Conclusion

I’ve shown you 28 browser extensions that can make any SEO’s life easier.

I doubt you need them all, but I hope you found at least a few extensions that will help you in the future.

While many of them have a learning curve, I recommend trying them out for a week at a time to find out which ones are really useful to you.

I know that I’ve probably missed some great extensions—don’t yell at me! Instead, leave me a comment below and let me know which extension(s) is your favorite.

Source: http://www.quicksprout.com/2015/07/27/28-browser-extensions-that-make-an-seos-life-easier/

33 Social Media Groups and Chats You Should Know About


Whether you’re a community manager, a social media marketer, a PR pro or a digital strategist, chances are good you could use a sounding board once in a while.

Joining a group of likeminded professionals is a great way to bounce around ideas, ask and answer questions and share industry news and tips.

Luckily, there are lots of communities out there where both new and seasoned pros can go to talk shop and get help—whether your preferred network is Twitter, Facebook, LinkedIn or Google+!

Here’s a list of 30+ of the best groups to check out.

social media chats and groups

Top Twitter chats

A Twitter chat is where a group of Twitter users meet at a pre-determined time to discuss a certain topic, using a designated hashtag (#) for each tweet contributed. A host or moderator will pose questions (designated with Q1, Q2…) to prompt responses from participants (using A1, A2…) and encourage interaction among the group. Chats typically last an hour.

Imagine a business networking event—but without a dress code and with a keyboard instead of a bar. The same social customs apply—courtesy and respect—and it’s a great way to meet new people with similar interests. There are Twitter chats in almost every industry imaginable. Here are some of the best for marketing and social media.

1. #Cmgrchat

Wednesday at 2pm EST

Founders: Kelly Lux and Jenn Pedde

Tweets per chat: 400+

This chat’s been around since early 2010, and still going stronger than ever. It’s one of the best weekly chats to talk and mingle with other community builders and managers.

2. #Blogchat

Sundays at 9pm EST

Founder: Mack Collier

Tweets per chat: 1500+

This is another chat that’s been going on since the early days. It’s a fantastic chat to discuss the latest trends and get blogging tips.

3. #Custserv

Tuesdays at 9 p.m. EST

Founder: Marsha Collier

Tweets per chat: 1500+

Not just limited to social media, this Twitter chat is great for all things customer service. With a ton of loyal regulars who come back each week, it’s a great way to start building relationships with other customer service pros and get inspired to “wow” your customers on and offline day in and day out.

4. #BrandChat

Wednesdays at 11am EST

Founder: Maria Duron

Tweets per chat: 1000+

This is a great chat for all things branding and digital marketing.

5. #CRChat

Tuesdays at 12pm EST

Founder: ConstellationRG

Tweets per chat: 50+

One of the newer chats out there; it’s a good one if you are interested in enterprise tech, big data, social business and community platforms.

6. #Eventprofs

Tuesdays at 8pm EST and Thursdays at 11am EST

Founder: Adrian Segar

Tweets per chat: 2,000+

Social media works at it’s best when it connects the online offline. This is a great chat to participate in to share event planning tips.

7. #Likeablechat

Tuesdays at 2pm EST 

Founders: Michele Weisman

Tweets per chat: 360+

Started by Likeable Media, a social media agency, this chat is all around social media and digital marketing topics.

8. #Linkedinchat

Tuesdays at 8pm EST 

Founders: Viveka Von Rosen and Martine Hunter

Tweets per chat: 540+

If you are specifically focused on Linkedin, this chat is a great place to go for tips and best practices.

9. #Smallbizchat

Tuesdays at 8pm EST 

Founder: John Sternal and Chrisanne Sternal

Tweets per chat: 500+

While not specifically on social media, this a great chat if you are doing social media or digital marketing for a small business.

10. #SSHour // #SocialEntHour

Mondays at 4pm EST 

Founders: Rachel Miller and Brian Fanzo

Tweets per chat: 150+

Another newer chat; a great one on social business.

11. #CloudTalk

Thursdays at 12pm EST 

Founders: Daniel Newman and Brian Fanzo

Tweets per chat: 600+

This chat is great for those in the cloud computing and Big Data industries.

12. #Cmgrhangout

Fridays at 2pm EST 

Founders: Sherrie Rohde, Dom Garrett and Jonathan Brewer

Tweets per chat: 600+

Part Twitter chat and part Google Hangout on Air, this is another great group for community managers. You can tune into the Google Hangout on Air as well as ask questions on Twitter every Friday at 2pm EST.

13. #AtomicChat

Mondays at 9pm EST 

Founder: Atomic Reach

Tweets per chat: 3,000+

This is a great chat for both content marketers and community managers, as it dovetails nicely into both areas.

14. #BizHeroes

Tuesdays at 2pm EST 

Founder: Paper_li

Tweets per chat: 1,100+

Hosted by @Paper_li, this is another great chat to check out if you specialize in small biz.

15. #GetRealChat

Tuesdays at 9pm EST 

Founder: Pam Moore

Tweets per chat: 750+

Started by Pam Moore, this chat aims to separate itself from the whole host of other social media chats by only focusing on the new and freshest perspectives.

16. #BufferChat

Wednesdays at 12pm EST 

Founder: Buffer

Tweets per chat: 2,500+

I couldn’t write a post all about Twitter chats without mentioning Buffer’s chat. One of the newer chats on the scene, it’s definitely a great one to participate in.

17. #MediaChat

Thursdays at 10pm EST 

Founder: Aaron Kilby

Tweets per chat: 1,800+

This chat focused on the online media side, not-so shockingly from the name.

18. #Pinchat

Wednesdays at 9pm EST

Founder: Kelly Lieberman

 Tweets per chat: 900+ 

The original Twitter chat about Pinterest, this chat shares its passion for Pinterest through discussions of best practices, new uses, tools, personal/professional use and more.

Top Facebook Groups

Facebook Groups make it easy to connect with specific sets of people, like teammates or coworkers. Groups are dedicated spaces where you can share updates, photos or documents and message other group members, which makes them great for networking as well as sharing.

There’s a ton of conversations happening at just about every hour of the day within these Facebook groups, some of the best ones I’ve found.

19. CMXHub

Group size: 1,500+ members

Started by David Spinks, CMX’s Founder, this Facebook group is the world’s largest, dedicated resource for educating, supporting and empowering community professionals. It’s a great place to meet other community managers, ask questions and share knowledge.

20. Social Fresh West / East

Group size: 500+ members

If you have ever been to a Social Fresh Conference before, you know they create a Facebook group before each of their flagship conferences. Many of these groups have remained fairly active months, if not years, after each conference. It’s a great place to connect with other social media managers and ask questions/share knowledge around social media management and marketing best practices.

21. Social Journalism

Group size: 2,100+ members

If you work in editorial or news media, this group is a must-join. It is a massive community and focuses on all things related to social media in news. Plus, the community moderators make a point to emphasize and enforce all chat is off the record.

22. Secret Team

Group size: 9,200+ members

While certainly not just about social media or community management, this is a great community, founded by Chris Brogan, for any entrepreneur, consultant or freelancer to join. The group only has three main ground rules.

  • You can help others be more successful
  • You’re open to talking about ways to improve yourself.
  • You don’t try to sell the heck out of your fellow teammates.

23. Community Manager, Advocate and Evangelist

Group size: 9,400+ members

This is another great hybrid group for both community and social media managers. You can mingle with other CMs, ask questions and share tips in more closed, focused environment.

24. Social Media Jobs

Group size: 19,000+ members

If you are looking for your next top hire or looking for your next gig, this group is a must-join. The core purpose of this group is to share social media jobs all around the world. However, there is definitely a US biased in this group.

25. Social Media Managers

Group size: 8,000+ members

This group is solely for social media managers to assist each other with questions, share best practices and talk about the latest trends.

26. Dirty Little Social Media Questions

Group size: 300+ members

The whole purpose of this group is provide a safe space to ask any question related to social media. This group os where you can ask any social media questions you’re afraid to ask elsewhere. With safety in mind, all conversations that take place in this group are considered off the record and confidential.

27. Social Media and Wine

Group size: 1,100+ members

Who doesn’t like wine and social media? This is the group for all social media managers who either work in food and wine or are just major foodies. Unlike some other groups mentioned in this post, this group skews very international and especially Australian-centric.

Bonus: Social Media Club

Group size: varies

Chances are if you live in a bigger city, you have a Social Media Club. Many of these clubs have their own local Facebook groups. This can be a great group to join to mingle with other pros in your specific area.

Top Linkedin Groups

If Linkedin is more your fancy, here’s a list of a few groups where you can mingle with other social media professionals.

28. Social Media Today

Group size: 140,000+ members

Started in 2008, this one of the most established groups on Linkedin. It’s a great place for social media professionals in all areas to share business tips and discuss the latest trends.

29. Community Managers Group

Group size: 12,000+ members

This is a group for both community and social media managers to talk shop and share tips for how they use social media to engage with their respected communities.

30. Digital Marketing

Group size: 690,000+ members

This group is for any and all digital marketers. It covers everything from social media and PR tips to online advertising and analytics.

Top Google+ Groups

Last but certainly not least, here’s a list of a few Google+ communities where you can mingle with other social media professionals.

Many Google+ communities are quite active as a place to meet and engage with people on topics you’re interested in.

31. Social Media Professionals

Group size: 59,000+ members

This is a great group specifically for social media marketers and digital PR pros to mingle with one another, chat about the latest trends and share interesting campaigns and case studies.

32. B2B Social Media

Group size: 1,800+ members

As it sounds, this is a group for social media managers in the B2B space. It’s specifically focused on sharing actionable tips, resources and campaigns relevant to B2B companies.

33. Google Small Business Community

Group size: 400,000+ members

With more than 350,000 members, this community, which is run by Google, is a goldmine for small business owners looking for tips for how to stand out online. They share a bunch of insider tips and often run AMAs and Hangouts on Air with certified advisors in a variety of topics.

How to get involved

With so many great groups online, it can be hard to decide which ones to join and participate in.  Regardless of which groups you end up participating in, any of the ones mentioned above can give you a significant advantage when it comes to networking with others in your industry, staying on top of industry trends and just having a place to brainstorm and ask for feedback.

Here are a few tips for how to get the most out of the groups that you join:

  • Start small. Choose 2-3 groups total to participate in so you don’t get overwhelmed.
  • Spend 10 minutes about three times per week in each group. That could be reading and “liking a post,” commenting, asking a question, etc.
  • A good ratio to strive for is 80% commenting and/or sharing others’ content to 20% your own stuff. Spending too much time in the group talking about yourself or sharing your own content might not work as well to help you make connections as being interested in others.

Add your favorite chat or group!

There are tons of amazing resources online for social media marketer to meet and learn from other pros. If I missed your favorite spot to ask and answer questions and get involved with the social media community, I’d love to hear about it! Share it below so we can keep making this resource even better for all of us.

Source Via: https://blog.bufferapp.com/social-media-groups-chats

21 Time-Saving Pinterest Tools


pinterest tools

One of our top Pinterest marketing tips is to Pin at least 5 times per day to Pinterest. And the easiest way we’ve found to do so is by scheduling Pins into a queue so that there’s always fresh content on deck. Here’re some favorite tools (including ours) for getting this job done.

1. Buffer

Buffer for Pinterest browser extension

Find great images to Pin from any website and immediately add to your Pinterest schedule with the Buffer browser extension. Likewise, if you’re browsing Pinterest and spot something that’d fit for your board, you can Pin again with a click of a button.

pinterest extension

Also, you can come back to your dashboard to see all the stats from your Pins—likes, comments, and repins—right alongside your other social media stats, saving you huge amounts of time by having all this in one place.

Pricing: Unlimited Pinning starts with the $10/month Awesome plan. 

2. Tailwind

Tailwind is a complete Pinterest management tool with some pretty neat analytics options. In addition to scheduling and the standard stats, you can analyze your competitors, see trending pints, top repinners, and your most influential followers.

Pricing: $10/month with a free trial to start

3. Viraltag

viraltag

With ViralTag, you can browse from a preselected set of images or upload your own and schedule to Pinterest as well as Twitter, Facebook, and others.

Pricing: Free for three social profiles. Paid plans start at $24 per month.

4. ViralWoot

viralwoot

Formerly called Pinwoot (and no relation to ViralTag, mentioned above), ViralWoot offers several interesting Pinterest features like scheduling via bookmarklet, follower growth tools, pin alerts, and even a bit of advertising.

Pricing: Free starter plan, then $12/month and up

Tools for growing your community

5. Pinvolve

Here’s a cool time saver for those who share lots to Pinterest and Facebook: Pinvolve converts your Facebook photos into Pins and places your Pins on your Facebook page. Simple as that. The Pro version does it all automatically, or you can do a bit of manual moving around in the free version.

Pricing: Free, or Pro plans starting at $9/month

6. PinGroupie

Find group boards on Pinterest where you can join and contribute. PinGroupie has options for sorting boards by popularity so you can quickly see those with the biggest following, or most pins or likes.

Pricing: Free

7. PinAlerts

Receive email notifications whenever someone pins something from your website or the website of a competitor.

Pricing: Free

8. LoveList

lovelist app

The LoveList iOS app lets you scan any product’s barcode and create a Pin to share to Pinterest. Some fun use cases: Pin all the products from your product line, or create a wish list for your kids or your friends.

Pricing: Free

9. Loop88

This Pinterest tool connects Pinterest influencers—those with big followers and engaged audiences—with advertisers and brands who want to spread their message on Pinterest. The result: Increased exposure, repins, and followers when an influencer shares your Pin with their audience.

Pricing: Contact for a quote

Pinterest tools for your website

10. Digg Digg WordPress plugin

Digg Digg WordPress plugin with Pinterest

If you have pages on your site that are fit to be Pinned—cool visuals or useful blog posts, for instance—it’s a great benefit to have an easy way for readers to share to Pinterest. We’ve added a Pinterest button to the sidebar of our blog posts, using the Digg Digg plugin, and we’ve noticed our blog post pins go from dozens to hundreds.

Pricing: Free

Other WordPress sharing plugins:

11. SumoMe Image Sharer

SumoMe Image Sharer with Pinterest button

Among SumoMe’s suite of website tools is their free image sharer, which places a smooth sharing overlay on top of any images on your site, allowing people to quickly share to Pinterest, Facebook, Twitter, and others.

Pricing: Free

12. Pinterest widgets

This free list of tools from Pinterest allow you to quite fully integrate your Pinterest presence with your website. Here are the five widgets that Pinterest offers:

  • Pin It Button – allows people to pin things from your website.
  • Follow Button – allows people to follow you on Pinterest from your website.
  • Pin Widget – lets you embed one of your pins on your site.
  • Profile Widget – displays up to 30 of your latest pins on your site.
  • Board Widget – displays up to 30 of your favorite board’s latest pins.

Pricing: Free

Image creation tools

13. Pinstamatic

With Pinstamatic, you can create a smart-looking pin out of anything: a website, some text, a Spotify song, a Twitter profile, a map location, and even more. Pinstamatic builds the image automatically for you, then you can share immediately to Pinterest.

Price: Free

14. Canva

Canva screenshot Pinterest

One of our favorite image editing tools no matter the size, Canva has a ready-made Pinterest template complete with tons of different starter designs. The image comes out an optimized 2:3 aspect ratio, perfect for Pinning.

Price: Free

15. Pablo

pablo screenshot

We built a quick-and-simple image creation tool at Buffer that’s designed to make image building as fast as possible. You can start with some of our preloaded quotes or add your own text. One of my favorite features is the ability to add some branding by uploading a secondary image, in this case a logo.

Price: Free

16. Share as Image

share as image

With tons of useful customization options, Share As Image lets you build an image from text. With the Chrome extension installed, you can select text from any website and build an image based on your highlight. There’s even an option for a Pinterest-optimized canvas size.

Price: $8 per month

17. Pic Monkey

A free image-editing tool—think of an online Photoshop lite—Pic Monkey can help you create just about any image you’d like, with any feature you might need. You can touch up and edit an existing image or create a brand new image from scratch. And perhaps my favorite feature of Pic Monkey is that you can get started without ever logging in or signing up; just click the “Edit for free!” link in the very top right corner.

Price: Free, or plans starting at $5/month

18. Piktochart

Piktochart’s interactive layouts allow you to build a complete infographic embedding charts, photos, and more. You can get started with a prebuilt template (and then customize yourself) or you can go truly bare bones and build the entire infographic however you see fit. Piktochart comes with a huge number of icons, shapes, and objects that you can easily add into your editor.

Pricing: Free

Additional infographic tools:

  • Infogr.am – Embed video, maps, charts, and more into your infographic
  • Visual.ly – Connect with professional designers to help with your project
  • Easel.ly
  • Venngage

19. Quozio

A tool to help with creating images from quotes, Quozio works both as a web app and as a bookmarklet. In the web app, all you’ll need to do is enter the quote and who said it, then choose the Quozio template design that you like best.

Pricing: Free

Additional tools to create images from text:

20. Page2Images

page2images

Page2Images is a handy tool that takes a full-screen picture of a webpage and lets you easily download or add to Pinterest. There are a pair of bookmarklets that you can install by clicking and dragging the links to your bookmarks bar—one bookmarklet adds straight to Pinterest, and the other grabs the page as an image to download.

Pricing: Free

21. Over

over app ios

We’ve touched on how to turn text into images. How about sprucing up an image with text over the top?

The Over app for iOS and Android lets you choose any image on your device and customize with text, fonts, colors, and type sizes of your choosing.

Pricing: Free

Additional mobile apps:

***

Bonus: Just for fun

Pinterest Tab

pinterest tab

This Chrome extension adds a high-quality image (from some select Pinners) to your new tab, along with a calendar and option to repin whatever you see. When the day starts, you can choose which topics you feel like seeing that day.

Price: Freing

Enterprise options

There are a bunch of cool tools and brands that were part of Pinterest’s Marketing Developer Partners (MDP) program. Many of the tools involved here were focused on enterprise businesses; Buffer and Tailwind were two of the small-business-focused tools.

Here’s a list of the others involved in Pinterest’s MDP.

  1. Ahalogy – Complete Pinterest marketing services
  2. Curalate – Image discovery tool
  3. Expion – Social media management, content, and analytics solution
  4. NewsCred – Content marketing software
  5. Percolate – All-in-one solution for all your marketing—planning, production, promotion
  6. Shoutlet – Social media marketing platform
  7. Spredfast – Software for digital marketing, TV, live events, and more
  8. Sprinklr – A suite of products to help with all forms of digital marketing

Over to you

Which Pinterest tools to you get the most value out of? What tools are involved in your workflow?

Source Via: https://blog.bufferapp.com/pinterest-tools

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