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Posts tagged “Social Media

9 Social Media Tools Recommended by Marketing Pros


Are you looking for new social media tools?

Want to know what the experts are using?

In this article you’ll discover nine social media tools to save you time and improve your marketing efforts.

#1: Schedule Repins Using BoardBooster

Use BoardBooster to schedule Pinterest. There are several features which you can use daily within BoardBooster, one of the favorite is the “looping” ability.

This feature lets you set a board to repin an older pin from that board, and then delete the original pin or the new pin based on which one performed better.

boardbooster feature
This allows you to keep each of your boards active daily while repinning great stuff. I pinned it the first time, so I know it’s good!

#2: Create Weekly Reports With Rival IQ

Use Rival IQ to track competitors and analyze the results of social media marketing. It’s become a vital tool for weekly reporting.

Every week, Rival IQ emails you a PowerPoint to show how your social media accounts are performing, how this compares to your competitors, any changes competitors are making and“breakout posts.”

rivaliq feature

Rival IQ makes reporting and competitor research easy.

For example, You will get notified if a competitor changes their profile information on their accounts or if one of their posts gets a lot more likes, shares and comments than other posts.

#3: Automate Evergreen Updates Using Revive Old Post

One of the new tool is the WordPress plugin Revive Old Post.

Install it and the plugin will pull from all of your existing blog posts and post them randomly to your Twitter, Facebook and LinkedIn accounts automatically.

Use it and you don’t have to worry about scheduling any of your latest or evergreen blog posts on social media at all anymore. Set it up and watch the traffic flow on automation.

#4: Access Images Everywhere With Google Photos

Install Google Photos on every computer and device that you own, then select the free option (up to 16 megabyte file size), and Google Photos will upload every picture it finds on your devices. It even works some magic and uploads a version of any RAW images it finds!

Some fantastic consequences include:

  • Automatically back up all of your pictures to the Cloud.
  • Move photos from one device to another.

google photos app list

  • Google Photos takes its best shot to make animations, stories and collages. It helps you “rediscover this day” from years ago and helps you view pictures you probably would never have seen again. Think of all of those baby pictures! The results are delightful.
  • Search through your photos by faces and topics. For example, if You search “track,” I don’t have to add other keywords for the results to show images from railroads and track meets.

And remember, it’s all free. The only reason not to do this is if you’ve lost your mind.

#5: Broadcast Live Calls to Action on Periscope

Periscope is a great social media marketing tool which allows you to connect with your audience, invite them into your world and provide on-the-spot value anytime and from anywhere – live!

Not only can you jump on and provide free, valuable content with the push of a button (think live Q&As or sharing lessons learned), you’re also able to leverage Periscope to make announcements, ask your audience questions, get feedback on ideas and invite people to things.

#6: Increase Related Posts’ Visibility With Contextly

Contextly makes it extremely easy to create and display three different types of related post widgets on your blog in less than a minute of your time!

The first widget is positioned below your blog post content, and the second, called the Sliderail, goes into your sidebar.

It’s favorite feature, though, is the In-Story module. This widget exposes your related content to those who don’t scroll down to the bottom of your page.

contextly in-story module

With a single click in WordPress, you decide where and how to display this widget and which posts you want it to serve (if you don’t want to rely on Contextly’s algorithms).

Contextly also allows you to feature promo links for newsletter subscriptions, ebook downloads or webinar announcements inside your recommendation widgets.

Contextly is a paid service and the fee is based on your website traffic, but once you understand the potential ROI, I believe it’s a small price to pay.

#7: Chat With Blog Visitors Using Zopim

Zopim is a live website chat tool that lets you monitor blog visitors and engage with them via a real-time chat.

To use it, you simply embed the widget onto your website. You can then:

  • Chat with your customers via mobile or desktop.
  • Track your customers and add visitor notes.
  • View visitors by location, browser platform and device.
  • Chat in different languages. Zopim even detects and translates in foreign languages!

Zopim, compatible with iPhone or Android mobile devices, offers a free 14-day trial.

#8: Design Social Media Images With Pablo

Pablo 2.0 is a free app from Buffer that allows you to create engaging social media images in less than 30 seconds.

You can choose specific dimensions when you post to Instagram, Twitter and Facebook. The best part is that your images aren’t branded, unlike with other software out there.

#9: Socialize Broadcasting With Blab.im

While platforms like Periscope and Meerkat are great for broadcasting one-to-many, Blab makes social media truly social again by adding a conversational component.

Simply launch the site or app and you’re watching conversation take place; conversations you can participate in.

With its ease-of-use, intuitive interface and an iOS app to make blabbing on the go simple, content creators of all kinds are leveraging this powerful tool to engage others and build community.

blab broadcast screenshot

More creative types are hosting their own shows, and some are using the platform to record their podcasts. For example, I’ve been broadcasting the Joel Comm Show on Blab.im for live viewing and uploading to YouTube for replays.

Apart from meeting others at a live event, Blab is the closest we can get to being face to face with others.

Source Via: http://www.socialmediaexaminer.com/9-social-media-tools-recommended-by-marketing-pros/

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2015 Social Media Keyboard Shortcuts


2015 Social Media Keyboard Shortcuts Infographic

Via Source: http://visual.ly/2015-social-media-keyboard-shortcuts



The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest (INFOGRAPHIC)


Some people have wondered if it really matters at what time social media posts are made. Just think about it – If you post an incredible piece of content, but no one’s there to read it, how much has it accomplished? Post at the wrong time and accomplish nothing. Post at the right time and you could grow your online presence by leaps and bounds. It’s especially important if you’re doing social media marketing.

The following infographic displays the best times to post on social media, including Facebook, Twitter, Google+, LinkedIn, Pinterest, and blogs:

See the summary down below

social media infographic when are the best times to post

Source: Fannit



Top 20 Social Media Communities on Google Plus


Google-Plus-Communities

Are you focused in delivering the best social media experience to your customers? Do you attempt to connect socially with potential business partners? Busy scouring the web for some of the top news in social media? Solve all of these problems and more with the help of social media communities! There are few communities better to get answers than Google Plus Communities. The users are connected, respectful, and foster a safe environment for discussion and discourse, thanks in part to the public and private features of Google Plus Communities.

In this list, we’ve gathered several kinds of community groups, ranging from groups for certain markets, all the way to networking with business professionals excelling at social media.

Practice as much as you can to connect in these groups. Now, let’s get to it! Here are our top 20 social media communities on Google Plus!

  • Social Media Professionals – Whether you’re a beginner or a newbie, discuss social media with professionals from all over the world in the Social Media Professionals group! Get free advice and feedback so that you can see all angles on your social strategy.
  • Social Media Marketing by Social Fresh – Post questions, articles, and insights in this social media group by Social Fresh. You’ll certainly see the value this group has once you join and start connecting!
  • Social Media Mentors – The Social Media Mentors group was created as a space for thought leaders to share knowledge on Google Plus. Help others and become a leader when you sign up today!
  • Social Media Marketing – Get shared experience, tips, and tricks to social media marketing in this community page. Don’t let your expertise go to waste; have others learn from it instead!
  • Social Media Marketing – Upvote Media – In Upvote Media’s group, discuss current social media news and trends with other members. Infographics, articles, and more are regularly posted here.
  • Social Media – Let the digital professionals come and connect! Spread your latest news on all things social media in this community.
  • Social Media Revolutionists – Join the Social Media Revolutionists to get on the inside of industry news! Get at the forefront of the social media revolution to discover new ways of collaboration and connectivity.
  • Creative Social Media – Creative Social Media is a space for out-of-the-box thinkers, visualizers, dreamers and more! If you’re a social media creative or designer looking for inspiration, stop on by.
  • B2B Social Media – Learn how the marketers in the B2B social media space get their messages out to the right businesses. Topics include social media marketing, success metrics, and content marketing.
  • Be Bold, Be Brave: Social Media Community – This is a community devoted to help business owners and marketers find new practices in the space to use social media more effectively. You must comment for every post you submit.
  • Social Media & Digital Marketing – Created by Room 214, this community brings together several resources and insights surrounding all things social and digital marketing.
  • Automotive Social Media Marketing – If you’re a social media manager in the automotive industry, check out this group! Presented by the Audeo Magazine, this page offers advice on social practices and valuable articles in the space.
  • Social Media for Entrepreneurs – Entrepreneur.com presents to us a group aimed to help startups and business owners get a leg up on their more experienced competitors in social media. Join to learn as much as you can to succeed!
  • Social Media Trends for Small Business – Ask questions and request feedback on your social media strategy! Social Media Trends for Small Business is open and ready for you to discuss your burning questions.
  • Beginners Social Media – Beginners and newbies, gather ‘round! Get assistance on your social media questions and concerns. Best of all, there are no links allowed, so expect only the most useful discussions taking place, spam-free.
  • Social Media Moms & Dads! – Social Media Moms and Dads got started in 2010 for individuals who seek to contribute to the web in a big way. Share viewpoints, promote one another, and more!
  • Journalism & Social Media – Discuss social media and journalism with fellow professionals! All levels of experience are welcome to learn and distribute valuable resources.
  • Social Media Marketing 2014 – 2014 is the year of social media! Strategists and community managers come and bring the best ways to push you further in social media.

Article Source: http://upcity.com/blog/2014/06/top-20-social-media-communities-on-google-plus/


How to Promote Your Company Video on Social Media [INFOGRAPHIC]


People love watching videos online and often spend more time doing so than any other activity. Did you know that, according to Cisco, 90% of all Internet traffic in the next few years will be from video? So if you’re not using video for your business and content marketing efforts yet, you should be.  Citizens of the web spend approximately 3.5 hours a month on YouTube alone. The key to making an awesome video people want to share is to make it a worthwhile watch: whether it’s funny, informative or just uniquely entertaining, provide value to your audience.

How to Create a Viral Video

The typical length of video watched online is just under three minutes according to Marketing Profs, so keep it snappy. One of the most important factors for a great video is finding a catchy title and a good cover image. Also when posting on sites like YouTube or Vimeo, be sure to provide a good description and select relevant tags to increase your videos chance at virality and success. Data from Forrester Research suggest that videos are 53 times more likely to appear on the first page of Google search results!  Check out the infographic below to learn how you can create a great video and come up with a killer social media sharing strategy.

 
Source: Fiverr

6 Surprising Ways to Increase Your Google+ Engagement


G+ evolvedSince Facebook changed its algorithm and engagement began to drop, many businesses have been looking to other social media sites to increase interaction with potential audiences. Google+ has been a beneficiary of that Facebook drain. People are realizing that it can be easier to get the interaction they want via Google+, which has many opportunities for engagement that Facebook does not.

To really get the most out of your Google+ account, try these six unique strategies for increasing engagement.

1. Post at the Right Time

Just as there are times when it’s optimal to post on Facebook or Twitter, there are times when you can reach the greatest number of Google+ users as well. Try to share either between 11 a.m. and 2 p.m. or between 7 p.m. and 10 p.m. on Fridays. This is when usage hits its peak – during lunch hour the last day of the week or right before people head out to have fun on the weekends.

2. Experiment with Circles

Circles are an element unique to Google+ that allow you to separate your contacts by different groups. You can put people who you think fit together into these circles and then reach them with specialized information. It’s especially useful for businesses that want to pitch different things to different people. For instance, if you sell bracelets and rings, you may want to target those who have already bought bracelets with ring-related posts and vice versa.

3. Get a Google Rel=Author Tag

You know how much Google loves for you to use its many platforms? Well, incorporating the rel=author tag, essentially a byline that you carry around the web with you, will pay off with big dividends in Google+, driving people to your page and helping to establish you as an expert in your chosen field. That will drive up engagement as people search you out.

4. Try Out a GIF

GIFs can make you laugh, but they also serve another purpose: They’re highly engaging on Google+. They show that your company is tech-savvy and also has a sense of humor, and people love to comment on things that pique their interest.

5. Use Images Every Time

Overall, people tend to engage more with posts that have images across all social media sites. Every time you post, include some type of image to keep people engaged.

6. Don’t Just Host Hangouts, Attend Them

Of course, it’s not surprising that hosting a Google+ Hangout will increase engagement, because you get to interact with people who have sought you out. But it’s also a good idea to do Hangouts that aren’t for your company. See where the people in your circles are congregating and go hang with them. Examine what they’re asking and what their concerns are, and see how you can address them both on your web site and in your social media strategy.

Source: http://dashburst.com/ways-to-increase-google-plus-engagement/


21 Rules for Effective Social Media Marketing [INFOGRAPHIC]


Social media marketing can lead to more loyal customers, more brand recognition and more repeat business. While there are many technical tips out there for using social media to your advantage, from which type of content to publish to the best time to publish to social media channels, successful social media marketing is also an art. The way you approach the task at hand matters just as much as the nuts and bolts of your social media marketing campaign.

The major difference between social media marketing and traditional marketing is the two-way nature of social media communications, which opens up a lot of opportunity to connect with your audience. So while you should review review specifics of your social media marketing metrics such as your conversion rate, in general, a low engagement rate from your fans is a sign that your efforts are falling short. If your followers are not engaging with your social media content, you need to adjust your approach.

The 21 guidelines in this infographic focus more on the proper approach (the “art”) to social media marketing rather than on the technical details. If you are new to social media marketing, or if your social media marketing efforts have been falling flat, review these tips to make sure you’ve incorporated all of them into your current social media marketing strategy.

Shareable Facts and Stats

  • Be authentic on social media. Draw on your own experiences, knowledge and humor.
  • Contribute content on social media that offers something of value to your community.
  • Measure your social media efforts regularly, and make adjustments as needed.
  • It takes time to build trust and a relationship with your followers on social media.
  • Don’t use social media for constant self promotion. Engage and share the content of others.

Give Your Business a Facebook Face Lift


There are more than one billion Facebook users around the world. Is your business set up to take advantage of this audience? Getting Facebook users to like your page is one thing, but turning them into engaged fans and advocates takes a little more effort. Check out the infographic below for practical tips on optimizing your small business’s Facebook presence to attract customers and keep them engaged.

Small Business Facebook Marketing

Source: http://blog.intuit.com/marketing/give-your-business-a-facebook-face-lift/