According to a recent Forbes’ magazine article, Google blacklists nearly 10,000 sites every day! This means Google can remove your website from the search engine’s index without warning to you. Not only can being placed on Google’s “naughty” list result in a drop in traffic, it can also be detrimental to sales and your brand identity.
From innocent mistakes to downright sneaky tactics, the following 10 items are what NOT to do when planning your SEO strategy in order to stay on Google’s good side.
1. Mirror sites: using the exact same content with different domains.
Mirror sites are typically done to allow for more opportunities to divert users toward the primary website, however Google recognizes this as duplicate content and can penalize your site for doing this.
2. Cloaking: designing a website that shows one thing to the search engines and another to site visitors.
Used by spammers to trick search engines, this is possibly one of the top no-nos on Google’s list and will result in immediate removal from the search engine.
3. Keyword Stuffing: using a keyword over and over on your site hoping to get a better ranking.
As tempting as it is to want to boost your SEO by “stuffing” your content with your targeted keywords, this is a dangerous practice and disregards Google’s belief in quality over quantity resulting in a drop in rankings.
4. Unnatural anchor text: Using the same keyword rich anchor in all text links hoping that would get ranked for a specific keyword.
Building quality backlinks to your site is an important part of SEO, however using the same keyword anchors is considered artificial and can result in a blacklist action from Google.
5. Incorporating broken links into your site: adding or keeping broken links on a page to appear as if it contains more links.
A site with all working links will always outrank a page with broken links. One or two broken links on your site is no cause for concern, however it is always best to make sure you have accurate content on your site with updated links. The more broken links on a page, the more reasons the spiders will find to not display your website in search results.
6. Content Scraping: pulling content in bulk from other websites to your website.
Content scraping is not only frowned upon by Google, but is usually against crediting original authors and is in violation of copyright laws. In addition to the penalties from Google for scraping content, you could be fined for copyright infringement.
7. Title Stacking: adding more than one <title> tag per page.
As one of the oldest tricks in the book, adding more than one title tag to your page in hopes to gain more exposure will be penalized as Google will only recognize one title tag.
8. Buying links: purchasing links from other websites to gain higher rankings on search engines.
If you’ve ever heard the expression ‘guilty by association,’ this follows the same idea. Purchasing links from spammy, disreputable sites and social networking accounts carries a very high chance of marking your site as questionable and can be penalized by search engines.
9. Building fake links: creating links that have no connection to your website or industry in order to have more links on your site.
Google views random links on your website as pieces of spam and will mark you as a such. Only use relevant, useful links on your site and be worry free of crossing Google.
10. Article spinning: creating many versions of the same article by making small adjustments to the wording, then submitting the articles to different websites in order to receive links back to your site.
Trying to trick the spiders into thinking this content is unique is a bad idea as it will be recognized as duplicates and will drop all versions from search engines.
Avoiding these SEO mistakes can help ensure that your site will steer clear of Google’s blacklist and will continue to operate effectively and efficiently.
Alltop is a web directory for blogs and news websites. Quality web directories categorize, describe and link to useful websites. They are also a great source for permanent, relevant links to your business.
Alltop was founded by Guy Kawasaki, who’s aim was to collect the headlines of various news sites and manage them as an online magazine. The topics covered range anywhere from health and culture to technology and people.
It’s time to get your site in the online magazine in this guide to submitting your site to Alltop.
How to Submit Your Site to Alltop
You will need to create an account and fill out the requested information to submit your business. Follow the directions carefully to complete your submission. It is important that you complete the profile information about your business to the greatest extent possible.
Step 1. Start at Alltop.com.
Step 2. Scroll down to the bottom and click “Submissions.”
Step 3. In order to submit a website, you have to be logged in. Click “Create an account” to continue.
Step 5. Once you complete the process, you’ll receive a confirmation link in your email inbox. Click it to activate your account.
The page you’re directed to also contains a list of tips that you’ll find useful if you’re looking for content on Alltop to read.
Step 6. Return to the “Submissions” link at the bottom of the page. You’ll come to a page with fields you can fill in. Input your Alltop Topic, site name, URL and feed, and the site owner’s name.
Once complete, hit “Submit.”
Step 7. Sit back and relax! Evaluation can take up to two months. The most common errors involved if a submission is rejected is either a bad feed, lack of original content, and other related reasons.
Let us know if you get submitted!
To learn more details about Alltop, click here.
Use Competitor URLs in Keyword Planner tool, review suggested keyword groups and keywords.
Batch Analysis: very fast overview of backlinks & social metrics for any list of URLs you enter.
Where are your competitors being mentioned? Are there feeds that highlight their content frequently? FWE is a good tool to build up your outreach list.
Top 10 SERP comparison module outputs a color-coded grid of various key ranking metrics.
Browser toolbar – provides wealth of metrics & data on web pages and SERP listings.
Bulk URL checker to grab Moz stats on multiple URLs via SERPs scrape/download.
Neil added competition research on 12-11-2013 to existing site analysis toolset.
“The freshest backlinks, for free”.
Get most linked-to URLs for popular content research – many, many more uses.
Serious competitive intelligence including finding all GA accounts!
Use the domain vs. domain tool to see what keywords competitors rank for with associated metrics. View Competitor keywords, ad copy, organic or paid.
“On-page report card” – grade a page for a Keyword.
Analyze competition and discover keywords.
Easily find similar websites.
Via Avinash at Mozcon – use to get a *&%$load of data on your site and other’s sites.
Instant insights on any website: can also get email subscription to alerts.
Backlink profile checker, not free.
Get a quick overview of site metrics.
Quickly find and share the most valuable content in one easy-to-use platform (paid tool).
This tool from SEOgadget helps you plan your content strategy intelligently, using keyword research and estimating your audience size.
Content “story” creation service via Mike King.
Copyscape serves both as a plagiarism checker and a duplicate-content checker. Great to use if your content has been distributed across the web.
Navigate the world of public data.
Find questions your target demographic is talking about online.
FWE allows you to check on or keep track of a set of terms over time, and helps you get a sense for what type of content gets a lot of mentions, shares, and links. Many more uses, features keep getting added.
Drawing on vast public databases, Google public data offers a great starting point for content research, infographics, and more.
Emotional Marketing Value Headline Analyzer.
Use this tool to check for duplicate content issues. The Similar Page Checker will give you a score of how closely the HTML of two pages resemble each other.
A community of bloggers and influencers come together to read and share great content.
Create mind map out of Wikipedia topics & articles.
Enter a subject (or topic or keywords) and get all kinds of titles and ideas.
Conversion Rate Optimization
Get visitor feedback.
Get visitor feedback.
CRO, A/B testing, analytics.
Live click tracking.
Get visitor feedback.
A/B & MV testing.
“Amazingly simple graphic design for blogs, presentations, Facebook covers, flyers and so much more”.
Use the online image color picker right to select a color and get the html Color Code of this pixel.
Hreflang testing tool.
Hreflang tag generator from Aleyda Solis.
Create HREFLANG Sitemap.
Search de-personalized, via Portent SEO Kaitlin McMichael.
Search international, get SERPs.
Displays a handy little chart with every definition of a word and synonyms. It’s a lexicon-builder’s dream.
Simulate using Google Search from different location or device or perform a search with custom search settings – useful for searching Google as if you were somewhere else and for SEO & SEA testing.
Build Google searches in any combination of Google supported top level domain, country and language.
Generate keywords from a seed keywords or enter a list to obtain search volume and other data points.
Look at the keywords that drive traffic – especially historical data before the onset of (not provided). Matched Search Queries – the keywords a searcher typed before clicking on an AdWords ad.
Find searches that correlate with real-world data.
Look at related searches at bottom.
Don’t hit enter when you start searching. Thanks to Wil Reynolds.
Get idea of up or down trend & also look at hot trends for new ideas.
Look for striking distance keywords. Export for further analysis in Excel or other tools.
Free section requires signup.
Organic & paid info. Recently added killer backlink analysis.
Like Ubersuggest: get 750 google keyword suggestions for free.
Create “wonder wheels” of related terms – hover for definitions.
Local SEO keyword research tool – enter Zip & KEYWORD, get list of KEYWORD plus local cities.
Research a list of keywords you enter or enter a seed keyword to generate related keywords; huge amount of associated metrics is available.
Get definitions and related terms for keyword research.
Keyword difficulty tool.
Grade a page for a keyword.
Enter site: get keyword list export, organic or paid
Keyword suggestion tool.
Like Ubersuggest, you can generate lists of related keywords using a root term. Need to play with this, check it out.
Download top keywords; use wordle/compose to create word cloud to visualize. Hat tip to Ben Lloyd.
Visualize social trends.
Organic & paid info.
Suggester is another free tool like Ubersuggest where you can input a seed term and generate variations – download to CSV is desired.
Make your own tag cloud from any text.
Enter keyword, look at trends & spikes.
Generate list of keywords from seed; enter into AdWords tool for volume etc.
Create word clouds.
Generate keywords – paid tool.
In addition to its paid offerings, Wordstream offers a suite of free keyword tools offering access to thousands of keyword suggestions.
Generate keywords – paid tool.
“An RDF Search Engine”.
Yelp Trends tool.
Just like Google Autocomplete.
Link Building Earning
You’ll end up with a report allowing you to sort your backlinks by the social standing of the authors of those links.
Incredible: enter a keyword, it outputs links to Google SERPS of your keyword plus various advanced search operators.
Email Tracking service, via Ross Hudgens.
Checks for broken links on a page. Browser plugin.
Checks a site for broken links.
Garrett French’s tool – Citation Labs.
Scrapes the web for broken links based on keyword input!
Check DA of up to 200 domains at once.
Various tools & uses.
This magic extension for Chrome not only helps you find important broken links, but also tells you if the links point to an available domain.
Free tools for creating and sharing inforgraphics. The templates allow anyone to create a professional-looking graphic.
Find email address via domain name entry.
Verify email addresses.
Find recent mentions where you aren’t being linked-to.
Help a reporter out.
Automated reverse image search! Search who’s using your image, request a link from them.
A great free Infographics resource that allows you to easily create graphics and data visualizations.
Create domain misspellings (add TLD) add to bulk backlink checker like Majestic or Ahrefs, find links that point to you then go and ‘em.
Enter keyword, generates clickable advanced search operators!
Mine our database and identify opportunity for content placement whether as a link builder, an affiliate or a website owner.
Discover new links immediately, even as they’re being placed (via Mike King).
Need to send an email to an untested address, but you don’t want to spam them? Check it first with this mail tester to verify.
See competitor’s link profile.
Community of guest bloggers.
Look at competitor’s links for good opportunities.
Find outdated content, build fresh, and ask for links.
Grab OSE data via API with this tool.
Scrape, check, ping, post!
View all your tweets on one page.
Word cloud tool – use to see influencer names.
Via Richard Baxter, Mozcon 2013: twitter archiving Google spreadsheet.
Send email with a 1 min video (via Mike King).
It really is.
US Census tools for audience demographics.
Your Local SEO not-so-secret weapon.
“In one easy step, Moz Local ensures your business listings are correct, consistent, and visible across the web so search engines and new customers can find you.”
Google Gadgets driving directions widget for your webpage.
Among other things, Google Map Maker allows you to contribute to public map information, which may be shared and incorporated into Google Maps.
Google Places for Business Category Tool.
Michael Cottam’s Google+ My Business Page Finder.
Offline Conversion Tracker
OSHA Standard Industrial Category Tool.
Create HTML with schema.org microdata.
You’ll need a specific address, so be ready for that.
Online Reputation Management
Search all complaint websites at once.
Landing Page Creator.
This light and easy desktop tool checks rankings with the click of a button. Quick, easy and free.
Mouse over page elements to see HTML data like div classes & IDs.
Anchor Text Over Optimization Tool.
Bing users will thank you.
Get an overview of site metrics.
“Find Broken Links, Redirects & Site Crawl Tool.”
A simple online web page compression / deflate / gzip test tool.
Create CSS Sprites Online.
Many use cases – a Swiss Army Knife of tools.
Get various site metrics.
Many robots.txt files contain hidden errors not easily visible to humans. Run your file through this tool and you never know what you’ll discover.
Tools, data, and insights to improve your page speed.
Google Penalty Checker tool.
Google Plus One Checker in Bulk!
Pagespeed & Yslow grade, great report!
Check if Gzip is enabled.
W3C HTML markup validator.
Some web servers enable HTTP compression and conditional GET to reduce bandwidth usage with browsers that support these technologies. Use this tool to test whether a webpage supports HTTP compression and conditional GET.
Check if compression is on.
IIS Search Engine Optimization Toolkit.
Check All Links or Images on a Page.
Inspect Meta Data via Chrome Plugin.
Check how a site looks on various mobile devices.
Various tools – check dmoz, backlinks, DA etc.
Neil Patels Website Analyzer
Get various stats on your site and where you might make improvements.
Check the Important SEO Content on Your Webpage.
Check the Speed of your site and your competitors.
Pingdom offers an entire suite of speed tools to help analyze page load, DNS issues, and connectivity.
Enter domain to test SSL Certs and get a report.
See URL HTTP status.
Use robots best practices and discover hidden errors in your robots.txt files that may cause search engine crawling problems.
Better than way back machine – easy way to quickly see past versions of sites.
SEO, Social, Rankings, keyword and backlinks report tool
Crawler – cloud based, allows export – max 250 URLs – plus other tools.
Get key metrics & data quickly – use plugin or toolbar.
Via Avinash at Mozcon – use to get a sh*tload of data on your and other’s sites
Check if a website properly supports the SPDY protocol, the super-fast HTTP replacement, and troubleshoot any problems with the configuration.
Create CSS Sprites out of background image using bookmarklet
Create CSS Sprites – drag and drop interface
You Can Disclose Websites With The Same Google AdSense Code, Google Analytics Code, IP Address etc.
Analysis of the configuration of any SSL web server on the public Internet
A great tool for digging into server headers, canonical information, analyzing redirect problems and more.
Want to see the history of your website or your competitor’s site? The Wayback Machine allows you to step back in time and track important changes.
Page Speed Tool via Ian
Get a quick overview of site metrics
Google Plus Analytics
Debug your OG tags
Facebook Power Editor Download page
The ultimate Google+ directory that’s great for research, outreach, and link building. Sort by keywords, profession, country, and more.
Find influencers; competitive research.
Google Plus trends and stats.
Search and find the best twitter hash tags.
Create tabs to listen on a particular topic or hashtag
Internet Meme Database
Check for if your brand is available across multiple social sites
Easy way to generate those images with text at top and bottom like “what if I told you…”
Test structured markup and get approval in same process (per Cyrus’ Moz post)
Want to know how any piece of content was shared socially across the major services? This is the tool to use.
Harnessing the combined statistics of Google+, Twitter, Facebook, and more, the SharedCount API puts a ton of social data at your fingertips.
How much reach and social authority do your followers have? How about the people you’re trying to connect with? The free Social Authority API will tell you.
ID competitors most shared content
Complete data on all image sizes for major social media sites
Visualize social trends
Social media analytics
First submit domain (per Cyrus’ Moz post) – then check URL
Analytics and more for Twitter via Matt McGee glowing recommendation.
Good relations snippet generator
Use to grab HTML Markup
Google Plus Schema Creator
If you use Schema.org microformats or any other type of structured data, this tool will verify your markup.
Everyone loves using Schema.org, but the microformats are difficult to write by hand. This generator from the folks at Raven simplifies the task.
Miscellaneous Tools & Toolsets
Extract unique hostnames
Remove duplicate hostnames
Desktop scraper / data harvester
SEER opened up its internal toolbox for everyone in the world to use. These are the same tools used in-house at SEER, and they rock.
Lots of great tools here
All kinds of tools to choose from, pretty cool!
Virante offers a number of high quality SEO tools to the public. These are often the same tools developed for the Virante team, opened up for public use.
Creates a bell curve.
Aleyda Solis’ Tools List.
How do they make CloudFlare free? It works both as a CDN and a security service to provide your website with speed and safety.
Despite the rise of Google Docs, Word still dominates much of the world. Copying and pasting has always been a hurdle, but this tool makes it easy.
Convert HTML markup to markdown – via Matthew Henry at Portent.
Keep stuff in the cloud, notes, screenshots, etc.
We help to download files from many popular sites.
Like MozCast – Daily Ranking Changes for Google Places for Business.
Singed up several times, never heard back.
Link tagging for Google Play Apps.
Report if a site has scraped you and is outranking you too.
Remove outdated content from the search results, public tool.
The Ninjas are some of the best SEOs and online marketers out there, and they’ve put some of their best tools online for free.
Creates regex for IP address range.
If this then that – general usage.
List of tools on OnlineSales.co.uk
Look at SERPs volatility.
Search code online!
News story notification service, free.
Turn any URL into an RSS feed – use with IFTTT.
Great toolset here.
Ontolo offers a suite of link building software and a few helpful productivity tools for link builders. The remove duplicates tool solves a common problem.
If you’ve never scraped a webpage, you’re missing out. Scraper for Chrome puts the power of simple web scraping in your hands without the need for code.
This web page shows your secure (i.e. HTTPS) referrer.
Bulk status code response checker.
Browser toolbar – various uses.
Browser toolbar for SEO.
Preview SERP snippet live while writing it.
Look at SERPs volatility.
Google offers a slew of free, top-notch sitemap generators. Most of these live on your server and generate new sitemaps automatically.
Like Google Alerts.
Expand text like MS Word autocomplete.
Shows your user agent string.
Get your complete browser information.
A great mashup tool that combines different feeds into content and other magical creations. Used for link building and whatever you can dream of.
Free and easy resource used to create captions for YouTube. Helps with usability and offers viewers a readable transcript.
One-click screen capture recording on Windows or Mac computers with no install for FREE!
Create custom embed code for video to include a link: via Phil Nottingham.
Expand a shortened URL.
You can greatly improve your efficiency and productivity by using these tools – that certainly has been my experience. I’m confident that you’ll find at least one tool on this list that will be beneficial to you. If you want to download an Excel spreadsheet containing all of these tools you, grab that here. I’m also confident you’ll know of a tool or two that is not listed here that you think should be, so feel free to share those with all of us in the comments below.
There’s a lot of content out there you can get knowledge from. Using infographics and white papers, newsletters and blogs, there’s a number ways and endless resources you have at your disposal. However, another way of consuming content is often neglected; listening to podcasts. Although visual content takes most of the spotlight, podcasts are some of the most versatile, simply because it enables you to absorb knowledge without having to stare at a screen.
We all know there are a lot of good podcasts out there, but finding quality takes work (especially where marketing and SEO are concerned). We’ve scoured the web looking for the absolute best sources for you to listen to. Whether it’s live weekly shows or podcasts that highlight experts, we’ve got you covered here!
Turn up the volume and put on your headphones: here are the top 20 SEO and marketing podcasts you can learn from!
- BKC Podcast – Get personal branding wisdom from the guests on the BKC Podcast! Bernard Kevin Clive runs the show with the best personal branding tips on the web.
- Content Warfare Podcast – Ryan Handley shares the secrets to success in content marketing with his terrific podcast! Listen as he interviews some of the most prolific content creators on the net.
- Conversations – The True Voice Media Podcast – Jeff Gibbard runs the True Voice Media podcast, bringing on some of the most spectacular guests in marketing. Topics such as entrepreneurship, social media, and PR are discussed.
- Digital Marketing Podcast – Daniel Rowles and Ciaran Rogers host one of the web’s best podcasts on digital marketing. For anyone interested in this space, their podcast should not be missed.
- Duct Tape Marketing – Hear the world’s leading experts on the Duct Tape Marketing podcast with John Jantsch! Small business marketing tips, tactics, and resources are discussed.
- Edge of the Web Radio – Social media, SEO, online reputation; the list goes on and on! All this and more is covered in the Edge of the Web Radio podcast.
- Everything Entrepreneurship Podcast – Entrepreneur extraordinaires, Yaro Starak and Walter Haas, host a talk show podcast dedicated to the latest and greatest ways to do entrepreneurship. Learn everything from marketing to email strategy.
- Marketing Over Coffee – John Wall and Christopher Penn are the hosts of Marketing Over Coffee, an internet radio show that delves into all aspects of marketing, both in the past and future.
- MIND your Business Podcast – Chad McComsey and David Zimmerman host the MIND Your Business podcast, where they chat about all things search and small business-related.
- Niche Pursuits Podcast – Spencer Haws runs his own business and brings on the top web professionals on his podcast to show you how to begin the journey!
- OMReport – Andre Alpar hosts a podcast bringing together the top online marketing experts in the industry. Give this a listen!
- SEO 101 – Are you new to SEO and looking for a quick tutorial to get up to speed? Ross Dunn and John Carcutt man the SEO 101 podcast, helping beginners as easily as possible without the technical jargon.
- SEO Dojo Radio – It’s time for SEO Dojo Radio to whip you into tip-top shape for your inbound marketing. Listen to the guys here discuss the marketing topics of the day!
- SEO Podcast – Unknown Secrets of Internet Marketing – Are you dying to know the secrets behind SEO and internet marketing? Chris Burres and Charles Lewis are here to answer your burning questions in a series of some of the most informative podcasts on the web!
- The BeanCast™ Marketing Podcast – Join the round table and discuss marketing, advertising, and PR! Bob Knorpp takes about the latest industry news right here.
- The Content Champion Podcast – Our host, Loz James, heads up the Content Champion Podcast! Learn the proven strategies to take your website and business to the top using content.
- The Digital Marketing Excellence Show – Eric Enge of Stone Temple Consulting puts together a podcast every week, bringing you the best tips to make you a more effective online marketer. Topics from blogging to technical SEO is covered in-depth.
- The Mad Marketing Podcast – Listen to real interviews from the lion’s den! Marcus Sheridan of TheSalesLion.com gives his honest opinion of certain news and trends in the industry with each podcast.
- Visible HQ SEO Podcast – Make the most of your web optimization with the Visible HQ SEO Podcast. Sean Markey has several SEO experts on to help you gain influence in the SERPs.
- Web Marketing That Works Podcast – Bluemedia.com.au teaches you web marketing from the best in the business! Learn from the top experts in the world in each interview.
These are just some of our favorite podcast series to listen in on. If you have any other podcast shows you can recommend, don’t hesitate to drop us a line or leave a comment.
Fast-forward to online marketing. How can you work smarter and faster with SEO?
It starts with having the right tools.
I’ve collected a big sampling of the best free SEO tools on the market—tools with a wide variety of uses and covering a number of common needs. These tools are fast, free, and easy-to-use. I hope you find one or two (or twenty) you can put to good use, today.
21 Free and Easy SEO Tools
Check the speed and usability of your site on multiple devices
Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.
See how your local business looks online
Moz crunches data from more than 15 different sources—including Google, Foursquare, and Facebook—to score your brick-and-mortar business on how it looks online. Results come complete with actionable fixes for inconsistent or incomplete listings.
700+ keyword ideas based on a single keyword
Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities, organized alphabetically.
Complete web stats and search insights
In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.
Constant website analysis, alerts, and error reports
These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.
Comprehensive link analysis
The free version of Open Site Explorer gives you a quick look a full range of link analysis, including a look at the most impactful links coming your way and your most linked-to pages.
Know what people search for
Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.
8. Google.com in an Incognito Window
Discover auto-fill opportunities
Searching Google.com in an incognito window will bring up that all-familiar list of autofill options, many of which can help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in gets left out. Incognito may also be helpful to see where you truly rank on a results page for a certain term.
Changes in search volume for key terms
A quick browse or search through Google Trends can show you the hockey-stick rise of potential terms and SEO opportunities for your content.
Full analysis of your website
The QuickSprout tool does a comprehensive look at just about everything: SEO optimization, speed, tags, keywords, social, links, and even competitor comparisons.
11. Schema Creator
Uber-customize the way your search results appear
Create custom code so that your reviews, events, organizations, and people are displayed the way you want on search pages. Once you’ve created your schema code, copy and paste to your website, or try the free WordPress plugin for an even easier implementation.
Here’s an example of schema in action:
View site stats for any domain
Use this tool to compare traffic between two websites, a helpful tool for competitor research.
See where your site ranks for certain terms
You can run Rank Checker one of two ways: Input your keyword and your website and see where you land, or leave the website field blank to view the top-to-bottom list of results for a keyword.
14. XML Sitemaps
Build a sitemap
Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Webmaster Tools.
See your website the way a search engine sees it
Enter your site, and this tool will strip out everything but the guts, revealing your website the way search spiders see it. This particular view can be helpful to see the hierarchy you’ve given particular elements (maybe without realizing it!).
16. SEO Site Checkup
Audit and score for your website
Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.
Performance dashboard for search and social rankings
The free version of the Searchmetrics report shows you a taste of how your website ranks in search and social, along with a preview of top terms.
Discover errors on your site
The link report from Ninja Internet Marketers combs through your whole site and highlights a number of link insights, including the internal and external links that need fixing.
Complete overview of your website, pages, and links
A free (and substantial) sampling of what ahrefs offers, the dashboards for referring pages and inbound links are rich and informative.
Check for duplicate content
Enter a URL for a blogpost or website, and Copyscape can tell you where else that content exists online. You might find results that you’ll need to follow-up with to help get your SEO in order.
21. Moz toolbar
I’ve shied away from referencing any toolbars thus far, but the Moz toolbar is just too good to pass up. Once installed, the Moz toolbar can show you SEO insights from within Google search results pages and at any particular website.
Putting together a list of free SEO tools can be a daunting task. There are hundreds out there! I aimed to grab the ones that we’ve found valuable here at Buffer and the ones you can use via the web within minutes to get some amazing insights.
Source Via: https://blog.bufferapp.com/free-seo-tools
Google announced on the Google News blog a new portal for Google News publishers to use to help manage their news sites within Google News. The new portal is named Google News Publisher Center.
As long as your news site is verified within Google Webmaster Tools and already included in Google News, you should see them already verified and ready to manage within the Google News Publisher Center. Those sites that are not already verified, can go through the process of verification.
The publisher center enables you to:
- Update your news site details, including changing your site name and labeling your publication with any relevant source labels (e.g., “Blog”, “Satire” or “Opinion”)
- Update your section URLs when you change your site structure (e.g., when you add a new section such as http://example.com/2014commonwealthgames or http://example.com/elections2014)
- Label your sections with a specific topic (e.g., “Technology” or “Politics”)
Here is a screen shot of the dashboard:
Here is when you modify or edit your news source:
If you want to view the “sections” Google News puts your site in, you can see and manage that also:
Google has also released a help section on the Google News Publisher Center over here.
Well, along with all those tools and apps available to help you manage your campaigns, there are tools to help you grade your website and make sure you’re on the right track with your efforts. And many of them are free. Here are the top 25 free website grader tools we recommend. What are you waiting for? You know you can’t wait to find out where you stand, so try ‘em out!
- UpCity SEO Report Card – Ever wonder why we’re so tool-obsessed? Well, we offer a couple of tools of our own that we happen to think are pretty sweet. Not to toot our own horn or anything, but our free SEO Report Card provides you with some in-depth details about how well your site performs compared to your competition. Get feedback on your rank, link building, on-site SEO and more. Give it a shot. We promise you won’t be disappointed!
- UpCity Local Report Card – Yeah, we talk a lot about the importance of local SEO. But we’re doing more than just talking with our free Local Report Card, which gives you a critical overview of your local visibility, with a rank analysis and insight into your local directory listings. Combine this report with our SEO Report Card for a broad overview of your online search visibility.
- HubSpot’s Marketing Grader – HubSpot’s Marketing Grader looks at your website, social media presence, blog activity, email marketing campaigns, analytics and even mobile responsiveness. Another worthy report for keeping tabs on your efforts and whether they’re paying off.
- Open Site Explorer – This free tool from SEOmoz provides in-depth data on your inbound links, your domain authority, page authority, total links, total domains linking to your site and more.
- The Reaction Engine – The Reaction Engine offers a free report analyzing your website’s URI against a specified key phrase. Get a content summary including keyword density and total word count for the various page elements, find out your ranking and how many pages you have indexed on Google and Bing/Yahoo, and much more.
- Pear Analytics – Pear Analytics’ Website Analysis Tool analyzes your site to determine your Alexa Rank, whether you have a site map, meta description, PageRank, page load times and much more. The results are provided in lists of things you should fix immediately, things you can fix over time and things for which you’re in the clear.
- Nibbler – Nibbler provides scores on accessibility, user experience, marketing and technology along with key takeaways and points for improvement.
- CrawlerFX – This tool analyzes the on-page factors contributing to your search rankings, including your Google PageRank, Domain Authority, Page Authority, inbound links, social media mentions, external links, keyword page density and much more.
- SEMrush – Get a free instant report analyzing your organic keywords, your biggest competitors are in organic search, search engine traffic, ad keywords and ad effectiveness and more. All of this is delivered in an easy-to-understand visual format—pretty impressive for a free tool.
- WebSiteOptimization.com – WebSiteOptimization.com offers a free tool to monitor your page load speeds. Simply enter your URI to calculate page size, composition, and download time—and get free tips on how to make it faster.
- SEO Workers Analysis Tool – This easy-to-use tool offers an analysis of the page elements which are important to SEO, such as meta descriptions, title tags and more. For each element, you’ll get info on why it’s important, whether it’s relevant and within range and useful alternatives for some of the more outdated page elements. You’ll even get an analysis of the most relevant keywords and key phrases for your page.
- SiteReportCard – Check for meta tag usage, find misspelled words and broken links, find out where you’re ranked in the SERPs, check link popularity and keywords and more with SiteReportCard’s free analysis tool.
- My Site Grader – Get a free, in-depth analysis of your website’s visibility and rankings, along with useful tips to improve both. You can also compare your site to up to three competitors using MySiteGrader.
- Analytics Checkup by Loves Data – Analytics Checkup by Loves Data is a free tool designed to help you get more out of Google Analytics. The tool checks your Google AdWords tracking, accuracy, goal setup, Site Search setup, default index page and more.
- WooRank – WooRank analyzes your site and provides a list of top recommendations, such as write more content, build more backlinks, use more consistent keywords and other tips that will improve your search rankings. The tool analyzes your visibility via traffic, social media, mobile optimization and on-site SEO elements, such as titles and descriptions.
- SuperMedia – Simply enter your website URI for a free report analyzing whether you have all the important SEO factors in place, including a site map, Facebook fan page, site description, keywords and more. You’ll get an overall score between 0 and 100, and you can download the PDF report for easy reference later.
- SEO Sorcerer – This report covers 19 core SEO test groups, more than 90 base metrics and hundreds of combinations for an in-depth summary and analysis of your site’s performance. You’ll get a search engine overview with data on where you’re ranked, a social interaction report analyzing your social media presence, HTML & CSS standards validation and much more.
- SitemapDoc – Find out where you’re ranked for certain keywords quickly and easily with this free tool. Simply enter your URI and keywords for an instant report of the top 64 results and find out whether you’ve made the list.
- eMarketing4us – This free website analysis gives your site an overall grade between A and F, along with recommendations on areas you need to focus on to improve your score.
- ReviewMyWeb – Enter your own site along with up to three competitors for a comparative analysis. Get an idea of where you stand on Google, Yahoo, blogging, social news, PPC and more.
- Impulse Creative – Find out if your site is search-engine friendly, what domains are linking to you and other on and off-site ranking factors that are affecting your visibility with this free analysis from Impulse Creative.
- SEOptimer – Enter your URI for your home page or any subpage to get recommendations to improve SEO. Get a list of specific actionable items, an analysis of your text/HTML ratio, a breakdown of your heading tags and bold text, internal links and more.
- Web SEO Analytics – Get some essential stats on your website with Web SEO Analytics’ free tool, which provides your Global Rank, PageRank, domain links, domain trust, number of backlinks from .gov and .edu sites, the number of pages you have indexed in Google and Bing and more.
- Alexa – Alexa’s free audit tool lets you enter your site URL for an instant report with your Alexa rank and the total number of incoming links to your site. Click on the number for a list of the top 100 sites linking back to you and on your domain name for detailed traffic stats, including an audience snapshot with demographics and more.
- W3C Markup Validator Service – Is your markup up-to-date? If you’re using outdated markup, you could be affecting your website’s usability, search-engine friendliness and even mobile compatibility. Check your markup validity in HTML, XHTML, SMIL and MathML, or use W3C’s other free tools to evaluate CSS markup and other coding languages.
Did we miss any? What website grader tools do you use most often? Share your recommendations with us in the comments below!