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How to be a Google Power User


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Top 10 Practices You Must Know to Keep from Getting Blacklisted on Google


SEO Practices

According to a recent Forbes’ magazine article, Google blacklists nearly 10,000 sites every day! This means Google can remove your website from the search engine’s index without warning to you. Not only can being placed on Google’s “naughty” list result in a drop in traffic, it can also be detrimental to sales and your brand identity.

From innocent mistakes to downright sneaky tactics, the following 10 items are what NOT to do when planning your SEO strategy in order to stay on Google’s good side.

1. Mirror sites: using the exact same content with different domains.

Mirror sites are typically done to allow for more opportunities to divert users toward the primary website, however Google recognizes this as duplicate content and can penalize your site for doing this.

2. Cloaking: designing a website that shows one thing to the search engines and another to site visitors.

Used by spammers to trick search engines, this is possibly one of the top no-nos on Google’s list and will result in immediate removal from the search engine.

3. Keyword Stuffing: using a keyword over and over on your site hoping to get a better ranking.

As tempting as it is to want to boost your SEO by “stuffing” your content with your targeted keywords, this is a dangerous practice and disregards Google’s belief in quality over quantity resulting in a drop in rankings.

4. Unnatural anchor text: Using the same keyword rich anchor in all text links hoping that would get ranked for a specific keyword.

Building quality backlinks to your site is an important part of SEO, however using the same keyword anchors is considered artificial and can result in a blacklist action from Google.

5. Incorporating broken links into your site: adding or keeping broken links on a page to appear as if it contains more links.

A site with all working links will always outrank a page with broken links. One or two broken links on your site is no cause for concern, however it is always best to make sure you have accurate content on your site with updated links. The more broken links on a page, the more reasons the spiders will find to not display your website in search results.

6. Content Scraping: pulling content in bulk from other websites to your website.

Content scraping is not only frowned upon by Google, but is usually against crediting original authors and is in violation of copyright laws. In addition to the penalties from Google for scraping content, you could be fined for copyright infringement.

7. Title Stacking: adding more than one <title> tag per page.

As one of the oldest tricks in the book, adding more than one title tag to your page in hopes to gain more exposure will be penalized as Google will only recognize one title tag.

8. Buying links: purchasing links from other websites to gain higher rankings on search engines.

If you’ve ever heard the expression ‘guilty by association,’ this follows the same idea. Purchasing links from spammy, disreputable sites and social networking accounts carries a very high chance of marking your site as questionable and can be penalized by search engines.

9. Building fake links: creating links that have no connection to your website or industry in order to have more links on your site.

Google views random links on your website as pieces of spam and will mark you as a such. Only use relevant, useful links on your site and be worry free of crossing Google.

10. Article spinning: creating many versions of the same article by making small adjustments to the wording, then submitting the articles to different websites in order to receive links back to your site.

Trying to trick the spiders into thinking this content is unique is a bad idea as it will be recognized as duplicates and will drop all versions from search engines.

Avoiding these SEO mistakes can help ensure that your site will steer clear of Google’s blacklist and will continue to operate effectively and efficiently.

Source Via: http://upcity.com/blog/top-10-practices-you-must-know-to-keep-from-getting-blacklisted-on-google/


9 Social Media Tools Recommended by Marketing Pros


Are you looking for new social media tools?

Want to know what the experts are using?

In this article you’ll discover nine social media tools to save you time and improve your marketing efforts.

#1: Schedule Repins Using BoardBooster

Use BoardBooster to schedule Pinterest. There are several features which you can use daily within BoardBooster, one of the favorite is the “looping” ability.

This feature lets you set a board to repin an older pin from that board, and then delete the original pin or the new pin based on which one performed better.

boardbooster feature
This allows you to keep each of your boards active daily while repinning great stuff. I pinned it the first time, so I know it’s good!

#2: Create Weekly Reports With Rival IQ

Use Rival IQ to track competitors and analyze the results of social media marketing. It’s become a vital tool for weekly reporting.

Every week, Rival IQ emails you a PowerPoint to show how your social media accounts are performing, how this compares to your competitors, any changes competitors are making and“breakout posts.”

rivaliq feature

Rival IQ makes reporting and competitor research easy.

For example, You will get notified if a competitor changes their profile information on their accounts or if one of their posts gets a lot more likes, shares and comments than other posts.

#3: Automate Evergreen Updates Using Revive Old Post

One of the new tool is the WordPress plugin Revive Old Post.

Install it and the plugin will pull from all of your existing blog posts and post them randomly to your Twitter, Facebook and LinkedIn accounts automatically.

Use it and you don’t have to worry about scheduling any of your latest or evergreen blog posts on social media at all anymore. Set it up and watch the traffic flow on automation.

#4: Access Images Everywhere With Google Photos

Install Google Photos on every computer and device that you own, then select the free option (up to 16 megabyte file size), and Google Photos will upload every picture it finds on your devices. It even works some magic and uploads a version of any RAW images it finds!

Some fantastic consequences include:

  • Automatically back up all of your pictures to the Cloud.
  • Move photos from one device to another.

google photos app list

  • Google Photos takes its best shot to make animations, stories and collages. It helps you “rediscover this day” from years ago and helps you view pictures you probably would never have seen again. Think of all of those baby pictures! The results are delightful.
  • Search through your photos by faces and topics. For example, if You search “track,” I don’t have to add other keywords for the results to show images from railroads and track meets.

And remember, it’s all free. The only reason not to do this is if you’ve lost your mind.

#5: Broadcast Live Calls to Action on Periscope

Periscope is a great social media marketing tool which allows you to connect with your audience, invite them into your world and provide on-the-spot value anytime and from anywhere – live!

Not only can you jump on and provide free, valuable content with the push of a button (think live Q&As or sharing lessons learned), you’re also able to leverage Periscope to make announcements, ask your audience questions, get feedback on ideas and invite people to things.

#6: Increase Related Posts’ Visibility With Contextly

Contextly makes it extremely easy to create and display three different types of related post widgets on your blog in less than a minute of your time!

The first widget is positioned below your blog post content, and the second, called the Sliderail, goes into your sidebar.

It’s favorite feature, though, is the In-Story module. This widget exposes your related content to those who don’t scroll down to the bottom of your page.

contextly in-story module

With a single click in WordPress, you decide where and how to display this widget and which posts you want it to serve (if you don’t want to rely on Contextly’s algorithms).

Contextly also allows you to feature promo links for newsletter subscriptions, ebook downloads or webinar announcements inside your recommendation widgets.

Contextly is a paid service and the fee is based on your website traffic, but once you understand the potential ROI, I believe it’s a small price to pay.

#7: Chat With Blog Visitors Using Zopim

Zopim is a live website chat tool that lets you monitor blog visitors and engage with them via a real-time chat.

To use it, you simply embed the widget onto your website. You can then:

  • Chat with your customers via mobile or desktop.
  • Track your customers and add visitor notes.
  • View visitors by location, browser platform and device.
  • Chat in different languages. Zopim even detects and translates in foreign languages!

Zopim, compatible with iPhone or Android mobile devices, offers a free 14-day trial.

#8: Design Social Media Images With Pablo

Pablo 2.0 is a free app from Buffer that allows you to create engaging social media images in less than 30 seconds.

You can choose specific dimensions when you post to Instagram, Twitter and Facebook. The best part is that your images aren’t branded, unlike with other software out there.

#9: Socialize Broadcasting With Blab.im

While platforms like Periscope and Meerkat are great for broadcasting one-to-many, Blab makes social media truly social again by adding a conversational component.

Simply launch the site or app and you’re watching conversation take place; conversations you can participate in.

With its ease-of-use, intuitive interface and an iOS app to make blabbing on the go simple, content creators of all kinds are leveraging this powerful tool to engage others and build community.

blab broadcast screenshot

More creative types are hosting their own shows, and some are using the platform to record their podcasts. For example, I’ve been broadcasting the Joel Comm Show on Blab.im for live viewing and uploading to YouTube for replays.

Apart from meeting others at a live event, Blab is the closest we can get to being face to face with others.

Source Via: http://www.socialmediaexaminer.com/9-social-media-tools-recommended-by-marketing-pros/


What Happens Every 60 Seconds Online [INFOGRAPHIC]


Did you know that every minute another 293,000 statuses are updated on Facebook? Or that 433,000 Tweets are also sent out in that short timespan? If you think those numbers are big, there are also 4.7 million new posts each minute on Tumblr alone (including reblogs). See, there are quite a few things that happen online every second that ticks by. Do you happen to be on one of the 88,000 Skype calls going on as we speak?

Recently we looked at how much data is generated in one Internet minute and below you can get a better idea of how much sharing activity takes place then too.

Source: Qmee