A great resource for informative internet marketing articles, infographics, tutorials, updates and tips.

Posts tagged “Google

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How to be a Google Power User


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Top 10 Practices You Must Know to Keep from Getting Blacklisted on Google


SEO Practices

According to a recent Forbes’ magazine article, Google blacklists nearly 10,000 sites every day! This means Google can remove your website from the search engine’s index without warning to you. Not only can being placed on Google’s “naughty” list result in a drop in traffic, it can also be detrimental to sales and your brand identity.

From innocent mistakes to downright sneaky tactics, the following 10 items are what NOT to do when planning your SEO strategy in order to stay on Google’s good side.

1. Mirror sites: using the exact same content with different domains.

Mirror sites are typically done to allow for more opportunities to divert users toward the primary website, however Google recognizes this as duplicate content and can penalize your site for doing this.

2. Cloaking: designing a website that shows one thing to the search engines and another to site visitors.

Used by spammers to trick search engines, this is possibly one of the top no-nos on Google’s list and will result in immediate removal from the search engine.

3. Keyword Stuffing: using a keyword over and over on your site hoping to get a better ranking.

As tempting as it is to want to boost your SEO by “stuffing” your content with your targeted keywords, this is a dangerous practice and disregards Google’s belief in quality over quantity resulting in a drop in rankings.

4. Unnatural anchor text: Using the same keyword rich anchor in all text links hoping that would get ranked for a specific keyword.

Building quality backlinks to your site is an important part of SEO, however using the same keyword anchors is considered artificial and can result in a blacklist action from Google.

5. Incorporating broken links into your site: adding or keeping broken links on a page to appear as if it contains more links.

A site with all working links will always outrank a page with broken links. One or two broken links on your site is no cause for concern, however it is always best to make sure you have accurate content on your site with updated links. The more broken links on a page, the more reasons the spiders will find to not display your website in search results.

6. Content Scraping: pulling content in bulk from other websites to your website.

Content scraping is not only frowned upon by Google, but is usually against crediting original authors and is in violation of copyright laws. In addition to the penalties from Google for scraping content, you could be fined for copyright infringement.

7. Title Stacking: adding more than one <title> tag per page.

As one of the oldest tricks in the book, adding more than one title tag to your page in hopes to gain more exposure will be penalized as Google will only recognize one title tag.

8. Buying links: purchasing links from other websites to gain higher rankings on search engines.

If you’ve ever heard the expression ‘guilty by association,’ this follows the same idea. Purchasing links from spammy, disreputable sites and social networking accounts carries a very high chance of marking your site as questionable and can be penalized by search engines.

9. Building fake links: creating links that have no connection to your website or industry in order to have more links on your site.

Google views random links on your website as pieces of spam and will mark you as a such. Only use relevant, useful links on your site and be worry free of crossing Google.

10. Article spinning: creating many versions of the same article by making small adjustments to the wording, then submitting the articles to different websites in order to receive links back to your site.

Trying to trick the spiders into thinking this content is unique is a bad idea as it will be recognized as duplicates and will drop all versions from search engines.

Avoiding these SEO mistakes can help ensure that your site will steer clear of Google’s blacklist and will continue to operate effectively and efficiently.

Source Via: http://upcity.com/blog/top-10-practices-you-must-know-to-keep-from-getting-blacklisted-on-google/


Google’s 200 ranking factors: The complete list [infographic]


Google’s 200 ranking factorsGoogle’s stayed mum of the secret of their rankings, but Single Grain and Backlinko have compiled the most complete information they can find on the Internet to expose the secret of ranking success.

Via Search Engine Journal.

The infographic guide to Google via: http://holykaw.alltop.com/googles-200-ranking-factors-the-complete-list-infographic


Google Launches Google News Publisher Center


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Google announced on the Google News blog a new portal for Google News publishers to use to help manage their news sites within Google News. The new portal is named Google News Publisher Center.

As long as your news site is verified within Google Webmaster Tools and already included in Google News, you should see them already verified and ready to manage within the Google News Publisher Center. Those sites that are not already verified, can go through the process of verification.

The publisher center enables you to:

  • Update your news site details, including changing your site name and labeling your publication with any relevant source labels (e.g., “Blog”, “Satire” or “Opinion”)
  • Update your section URLs when you change your site structure (e.g., when you add a new section such as http://example.com/2014commonwealthgames or http://example.com/elections2014)
  • Label your sections with a specific topic (e.g., “Technology” or “Politics”)

Here is a screen shot of the dashboard:

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Here is when you modify or edit your news source:

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If you want to view the “sections” Google News puts your site in, you can see and manage that also:

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google-news-dashboard-edit-sectionGoogle has also released a help section on the Google News Publisher Center over here.

Source Via: http://searchengineland.com/google-launches-google-news-publisher-center-198990


Demystifying Google Penalties: Why Site Rankings Drop


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While Google’s algorithms may be mysterious, the company’s mission is not: Google wants to reward high-quality, content-rich sites, and penalize those that don’t fit the bill. Penalties can literally take down a site overnight, clobbering once respectable rankings into a sea of oblivion.

If you’ve noticed your web site slipping in rankings, or you just want to take steps to prevent it from happening, it’s time you learn exactly what constitutes the majority of Google’s penalties. Consider this the best practices for websites who want to stay on Google’s good side. Go against these suggestions, and you are duly warned.

How to Tell if You’ve Been Penalized

If you’re not keeping close tabs on your rankings, that’s the first thing to focus on. Monitoring your site’s performance on a weekly basis gives you the necessary head’s up when things take a nosedive. Warning signs are more common than an overnight death drop; pay attention to your metrics, and you can plug the holes before the ship sinks.

Here are some telltale signs that Google is not happy with your site. Some are preliminary warnings, and some are downright catastrophic. All, however, require your attention if you spy them:

  • Your site doesn’t rank well for your brand / company name
  • When you see a listing on Google for your site, it references a secondary page, not your homepage
  • PageRank has slightly or significantly dropped
  • Page one positions are slipping back to page two or worse
  • Your site has been completely removed from Google’s cached results
  • Searching “site: yourdomain keyword” yields no results

When you spy any of the above, you know Google has taken aim. A non-response on your part could be fatal for your business.

Top Reasons Google Penalizes Businesses

1. Duplicate Content – It’s never a good idea to use the same content on multiple pages. Keep articles fresh, current, valuable, and tailored to your audience. Use tools like Copyscape to ensure you haven’t repeated yourself.

2. 404′s – Loads of internal errors is another surefire way to get dinged. Make sure your site functions well and doesn’t lead users into dead ends and links with missing content.

3. Purchasing Links – Because buying links is a way to manipulate the system, Google is not fond of the practice. If you’ve bought even a handful of bad links, you are very likely to get penalized.

4. Stuffed Keywords – Less is more when it comes to using your keywords throughout your content. If copy is written for a search engine, and not a human being, it’s ripe for punishment.

5. Link Swaps – If you have a slew of reciprocal links – that is, links that also point back to you – there’s a danger of a penalty. This used to be a marketing mainstay, but has fallen out of favor thanks to Google’s policies.

6. No Sitemap – Sitemaps are like food to search engines. If you don’t have one, or simply have missing content, your PageRank could definitely suffer.

7. Stolen Content – Sites that regularly scrape content from other peoples’ sites are also targeted by Google, which deems this an unsavory practice, for obvious reasons. Just produce your own content and you have nothing to worry about.

8. Excessive H1 Tags – Sites that attempt to stuff loads of keywords in H1 tags catch Google’s attention in a bad way as well. Use these to communicate your topics concisely and they are SEO gold.

9. Links from Foreign Sites – Since Google maintains that most users are after sites from a single language, links from foreign language sites can also get you in hot water.

10. Bad External Links – You simply have to stay on top of your link partners and make sure that external URLs linking out to other sites are still current, lest you be penalized for dysfunctional content.

11. Website Outages – If your site is down excessively, or continues to time out, Google can literally give up and assume you are no longer in business.

12. Hidden Content or Links – If you’re attempting to be sneaky, you’re playing with PageRank fire. Google scoffs at hidden links and/or copy, as it is normally executed to fool search engines and users.

13. Scads of Anchor Text – Penguin put the kibosh on excessive anchor text, so choose yours wisely. Be concise and clear when you are placing anchor text in your content, and Google won’t take notice.

14. Listing on Blog Networks – Don’t use these suckers; they are from an archaic practice and are severely frowned upon by Google.

15. Way too Many Affiliate Links – A handful of reputable affiliate links is fine and dandy. Go crazy with piles of affiliate links and you may very well get penalized.

16. Slow Load Times – If your site consistently takes way too long to load, Google will bump down your PageRank for sites that offer a better user experience.

17. Spam – Most sites that get dinged for spam are penalized because of excessive content spam. If you allow comments, make sure they are legitimate, not riddled with spammy bait and switch comments, or you risk a PageRank drop.

Article Source: http://www.sitepronews.com/2014/06/16/demystifying-google-penalties-site-rankings-drop/