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Social Media

9 Social Media Tools Recommended by Marketing Pros


Are you looking for new social media tools?

Want to know what the experts are using?

In this article you’ll discover nine social media tools to save you time and improve your marketing efforts.

#1: Schedule Repins Using BoardBooster

Use BoardBooster to schedule Pinterest. There are several features which you can use daily within BoardBooster, one of the favorite is the “looping” ability.

This feature lets you set a board to repin an older pin from that board, and then delete the original pin or the new pin based on which one performed better.

boardbooster feature
This allows you to keep each of your boards active daily while repinning great stuff. I pinned it the first time, so I know it’s good!

#2: Create Weekly Reports With Rival IQ

Use Rival IQ to track competitors and analyze the results of social media marketing. It’s become a vital tool for weekly reporting.

Every week, Rival IQ emails you a PowerPoint to show how your social media accounts are performing, how this compares to your competitors, any changes competitors are making and“breakout posts.”

rivaliq feature

Rival IQ makes reporting and competitor research easy.

For example, You will get notified if a competitor changes their profile information on their accounts or if one of their posts gets a lot more likes, shares and comments than other posts.

#3: Automate Evergreen Updates Using Revive Old Post

One of the new tool is the WordPress plugin Revive Old Post.

Install it and the plugin will pull from all of your existing blog posts and post them randomly to your Twitter, Facebook and LinkedIn accounts automatically.

Use it and you don’t have to worry about scheduling any of your latest or evergreen blog posts on social media at all anymore. Set it up and watch the traffic flow on automation.

#4: Access Images Everywhere With Google Photos

Install Google Photos on every computer and device that you own, then select the free option (up to 16 megabyte file size), and Google Photos will upload every picture it finds on your devices. It even works some magic and uploads a version of any RAW images it finds!

Some fantastic consequences include:

  • Automatically back up all of your pictures to the Cloud.
  • Move photos from one device to another.

google photos app list

  • Google Photos takes its best shot to make animations, stories and collages. It helps you “rediscover this day” from years ago and helps you view pictures you probably would never have seen again. Think of all of those baby pictures! The results are delightful.
  • Search through your photos by faces and topics. For example, if You search “track,” I don’t have to add other keywords for the results to show images from railroads and track meets.

And remember, it’s all free. The only reason not to do this is if you’ve lost your mind.

#5: Broadcast Live Calls to Action on Periscope

Periscope is a great social media marketing tool which allows you to connect with your audience, invite them into your world and provide on-the-spot value anytime and from anywhere – live!

Not only can you jump on and provide free, valuable content with the push of a button (think live Q&As or sharing lessons learned), you’re also able to leverage Periscope to make announcements, ask your audience questions, get feedback on ideas and invite people to things.

#6: Increase Related Posts’ Visibility With Contextly

Contextly makes it extremely easy to create and display three different types of related post widgets on your blog in less than a minute of your time!

The first widget is positioned below your blog post content, and the second, called the Sliderail, goes into your sidebar.

It’s favorite feature, though, is the In-Story module. This widget exposes your related content to those who don’t scroll down to the bottom of your page.

contextly in-story module

With a single click in WordPress, you decide where and how to display this widget and which posts you want it to serve (if you don’t want to rely on Contextly’s algorithms).

Contextly also allows you to feature promo links for newsletter subscriptions, ebook downloads or webinar announcements inside your recommendation widgets.

Contextly is a paid service and the fee is based on your website traffic, but once you understand the potential ROI, I believe it’s a small price to pay.

#7: Chat With Blog Visitors Using Zopim

Zopim is a live website chat tool that lets you monitor blog visitors and engage with them via a real-time chat.

To use it, you simply embed the widget onto your website. You can then:

  • Chat with your customers via mobile or desktop.
  • Track your customers and add visitor notes.
  • View visitors by location, browser platform and device.
  • Chat in different languages. Zopim even detects and translates in foreign languages!

Zopim, compatible with iPhone or Android mobile devices, offers a free 14-day trial.

#8: Design Social Media Images With Pablo

Pablo 2.0 is a free app from Buffer that allows you to create engaging social media images in less than 30 seconds.

You can choose specific dimensions when you post to Instagram, Twitter and Facebook. The best part is that your images aren’t branded, unlike with other software out there.

#9: Socialize Broadcasting With Blab.im

While platforms like Periscope and Meerkat are great for broadcasting one-to-many, Blab makes social media truly social again by adding a conversational component.

Simply launch the site or app and you’re watching conversation take place; conversations you can participate in.

With its ease-of-use, intuitive interface and an iOS app to make blabbing on the go simple, content creators of all kinds are leveraging this powerful tool to engage others and build community.

blab broadcast screenshot

More creative types are hosting their own shows, and some are using the platform to record their podcasts. For example, I’ve been broadcasting the Joel Comm Show on Blab.im for live viewing and uploading to YouTube for replays.

Apart from meeting others at a live event, Blab is the closest we can get to being face to face with others.

Source Via: http://www.socialmediaexaminer.com/9-social-media-tools-recommended-by-marketing-pros/


33 Social Media Groups and Chats You Should Know About


Whether you’re a community manager, a social media marketer, a PR pro or a digital strategist, chances are good you could use a sounding board once in a while.

Joining a group of likeminded professionals is a great way to bounce around ideas, ask and answer questions and share industry news and tips.

Luckily, there are lots of communities out there where both new and seasoned pros can go to talk shop and get help—whether your preferred network is Twitter, Facebook, LinkedIn or Google+!

Here’s a list of 30+ of the best groups to check out.

social media chats and groups

Top Twitter chats

A Twitter chat is where a group of Twitter users meet at a pre-determined time to discuss a certain topic, using a designated hashtag (#) for each tweet contributed. A host or moderator will pose questions (designated with Q1, Q2…) to prompt responses from participants (using A1, A2…) and encourage interaction among the group. Chats typically last an hour.

Imagine a business networking event—but without a dress code and with a keyboard instead of a bar. The same social customs apply—courtesy and respect—and it’s a great way to meet new people with similar interests. There are Twitter chats in almost every industry imaginable. Here are some of the best for marketing and social media.

1. #Cmgrchat

Wednesday at 2pm EST

Founders: Kelly Lux and Jenn Pedde

Tweets per chat: 400+

This chat’s been around since early 2010, and still going stronger than ever. It’s one of the best weekly chats to talk and mingle with other community builders and managers.

2. #Blogchat

Sundays at 9pm EST

Founder: Mack Collier

Tweets per chat: 1500+

This is another chat that’s been going on since the early days. It’s a fantastic chat to discuss the latest trends and get blogging tips.

3. #Custserv

Tuesdays at 9 p.m. EST

Founder: Marsha Collier

Tweets per chat: 1500+

Not just limited to social media, this Twitter chat is great for all things customer service. With a ton of loyal regulars who come back each week, it’s a great way to start building relationships with other customer service pros and get inspired to “wow” your customers on and offline day in and day out.

4. #BrandChat

Wednesdays at 11am EST

Founder: Maria Duron

Tweets per chat: 1000+

This is a great chat for all things branding and digital marketing.

5. #CRChat

Tuesdays at 12pm EST

Founder: ConstellationRG

Tweets per chat: 50+

One of the newer chats out there; it’s a good one if you are interested in enterprise tech, big data, social business and community platforms.

6. #Eventprofs

Tuesdays at 8pm EST and Thursdays at 11am EST

Founder: Adrian Segar

Tweets per chat: 2,000+

Social media works at it’s best when it connects the online offline. This is a great chat to participate in to share event planning tips.

7. #Likeablechat

Tuesdays at 2pm EST 

Founders: Michele Weisman

Tweets per chat: 360+

Started by Likeable Media, a social media agency, this chat is all around social media and digital marketing topics.

8. #Linkedinchat

Tuesdays at 8pm EST 

Founders: Viveka Von Rosen and Martine Hunter

Tweets per chat: 540+

If you are specifically focused on Linkedin, this chat is a great place to go for tips and best practices.

9. #Smallbizchat

Tuesdays at 8pm EST 

Founder: John Sternal and Chrisanne Sternal

Tweets per chat: 500+

While not specifically on social media, this a great chat if you are doing social media or digital marketing for a small business.

10. #SSHour // #SocialEntHour

Mondays at 4pm EST 

Founders: Rachel Miller and Brian Fanzo

Tweets per chat: 150+

Another newer chat; a great one on social business.

11. #CloudTalk

Thursdays at 12pm EST 

Founders: Daniel Newman and Brian Fanzo

Tweets per chat: 600+

This chat is great for those in the cloud computing and Big Data industries.

12. #Cmgrhangout

Fridays at 2pm EST 

Founders: Sherrie Rohde, Dom Garrett and Jonathan Brewer

Tweets per chat: 600+

Part Twitter chat and part Google Hangout on Air, this is another great group for community managers. You can tune into the Google Hangout on Air as well as ask questions on Twitter every Friday at 2pm EST.

13. #AtomicChat

Mondays at 9pm EST 

Founder: Atomic Reach

Tweets per chat: 3,000+

This is a great chat for both content marketers and community managers, as it dovetails nicely into both areas.

14. #BizHeroes

Tuesdays at 2pm EST 

Founder: Paper_li

Tweets per chat: 1,100+

Hosted by @Paper_li, this is another great chat to check out if you specialize in small biz.

15. #GetRealChat

Tuesdays at 9pm EST 

Founder: Pam Moore

Tweets per chat: 750+

Started by Pam Moore, this chat aims to separate itself from the whole host of other social media chats by only focusing on the new and freshest perspectives.

16. #BufferChat

Wednesdays at 12pm EST 

Founder: Buffer

Tweets per chat: 2,500+

I couldn’t write a post all about Twitter chats without mentioning Buffer’s chat. One of the newer chats on the scene, it’s definitely a great one to participate in.

17. #MediaChat

Thursdays at 10pm EST 

Founder: Aaron Kilby

Tweets per chat: 1,800+

This chat focused on the online media side, not-so shockingly from the name.

18. #Pinchat

Wednesdays at 9pm EST

Founder: Kelly Lieberman

 Tweets per chat: 900+ 

The original Twitter chat about Pinterest, this chat shares its passion for Pinterest through discussions of best practices, new uses, tools, personal/professional use and more.

Top Facebook Groups

Facebook Groups make it easy to connect with specific sets of people, like teammates or coworkers. Groups are dedicated spaces where you can share updates, photos or documents and message other group members, which makes them great for networking as well as sharing.

There’s a ton of conversations happening at just about every hour of the day within these Facebook groups, some of the best ones I’ve found.

19. CMXHub

Group size: 1,500+ members

Started by David Spinks, CMX’s Founder, this Facebook group is the world’s largest, dedicated resource for educating, supporting and empowering community professionals. It’s a great place to meet other community managers, ask questions and share knowledge.

20. Social Fresh West / East

Group size: 500+ members

If you have ever been to a Social Fresh Conference before, you know they create a Facebook group before each of their flagship conferences. Many of these groups have remained fairly active months, if not years, after each conference. It’s a great place to connect with other social media managers and ask questions/share knowledge around social media management and marketing best practices.

21. Social Journalism

Group size: 2,100+ members

If you work in editorial or news media, this group is a must-join. It is a massive community and focuses on all things related to social media in news. Plus, the community moderators make a point to emphasize and enforce all chat is off the record.

22. Secret Team

Group size: 9,200+ members

While certainly not just about social media or community management, this is a great community, founded by Chris Brogan, for any entrepreneur, consultant or freelancer to join. The group only has three main ground rules.

  • You can help others be more successful
  • You’re open to talking about ways to improve yourself.
  • You don’t try to sell the heck out of your fellow teammates.

23. Community Manager, Advocate and Evangelist

Group size: 9,400+ members

This is another great hybrid group for both community and social media managers. You can mingle with other CMs, ask questions and share tips in more closed, focused environment.

24. Social Media Jobs

Group size: 19,000+ members

If you are looking for your next top hire or looking for your next gig, this group is a must-join. The core purpose of this group is to share social media jobs all around the world. However, there is definitely a US biased in this group.

25. Social Media Managers

Group size: 8,000+ members

This group is solely for social media managers to assist each other with questions, share best practices and talk about the latest trends.

26. Dirty Little Social Media Questions

Group size: 300+ members

The whole purpose of this group is provide a safe space to ask any question related to social media. This group os where you can ask any social media questions you’re afraid to ask elsewhere. With safety in mind, all conversations that take place in this group are considered off the record and confidential.

27. Social Media and Wine

Group size: 1,100+ members

Who doesn’t like wine and social media? This is the group for all social media managers who either work in food and wine or are just major foodies. Unlike some other groups mentioned in this post, this group skews very international and especially Australian-centric.

Bonus: Social Media Club

Group size: varies

Chances are if you live in a bigger city, you have a Social Media Club. Many of these clubs have their own local Facebook groups. This can be a great group to join to mingle with other pros in your specific area.

Top Linkedin Groups

If Linkedin is more your fancy, here’s a list of a few groups where you can mingle with other social media professionals.

28. Social Media Today

Group size: 140,000+ members

Started in 2008, this one of the most established groups on Linkedin. It’s a great place for social media professionals in all areas to share business tips and discuss the latest trends.

29. Community Managers Group

Group size: 12,000+ members

This is a group for both community and social media managers to talk shop and share tips for how they use social media to engage with their respected communities.

30. Digital Marketing

Group size: 690,000+ members

This group is for any and all digital marketers. It covers everything from social media and PR tips to online advertising and analytics.

Top Google+ Groups

Last but certainly not least, here’s a list of a few Google+ communities where you can mingle with other social media professionals.

Many Google+ communities are quite active as a place to meet and engage with people on topics you’re interested in.

31. Social Media Professionals

Group size: 59,000+ members

This is a great group specifically for social media marketers and digital PR pros to mingle with one another, chat about the latest trends and share interesting campaigns and case studies.

32. B2B Social Media

Group size: 1,800+ members

As it sounds, this is a group for social media managers in the B2B space. It’s specifically focused on sharing actionable tips, resources and campaigns relevant to B2B companies.

33. Google Small Business Community

Group size: 400,000+ members

With more than 350,000 members, this community, which is run by Google, is a goldmine for small business owners looking for tips for how to stand out online. They share a bunch of insider tips and often run AMAs and Hangouts on Air with certified advisors in a variety of topics.

How to get involved

With so many great groups online, it can be hard to decide which ones to join and participate in.  Regardless of which groups you end up participating in, any of the ones mentioned above can give you a significant advantage when it comes to networking with others in your industry, staying on top of industry trends and just having a place to brainstorm and ask for feedback.

Here are a few tips for how to get the most out of the groups that you join:

  • Start small. Choose 2-3 groups total to participate in so you don’t get overwhelmed.
  • Spend 10 minutes about three times per week in each group. That could be reading and “liking a post,” commenting, asking a question, etc.
  • A good ratio to strive for is 80% commenting and/or sharing others’ content to 20% your own stuff. Spending too much time in the group talking about yourself or sharing your own content might not work as well to help you make connections as being interested in others.

Add your favorite chat or group!

There are tons of amazing resources online for social media marketer to meet and learn from other pros. If I missed your favorite spot to ask and answer questions and get involved with the social media community, I’d love to hear about it! Share it below so we can keep making this resource even better for all of us.

Source Via: https://blog.bufferapp.com/social-media-groups-chats


2015 Social Media Keyboard Shortcuts


2015 Social Media Keyboard Shortcuts Infographic

Via Source: http://visual.ly/2015-social-media-keyboard-shortcuts


Key to a Smarter Social Media Posting: Know The Best and Worst Times



Social Media Image Sizes Guide


By the team at SetUpABlogToday.com

2015 Social Media Image Size Guide




44 Social Media Marketing Tools For Every Business


Social Media Marketing has become a very critical & unavoidable part of every marketing campaign these days. It’s effectiveness is proven for all sizes of business. However, as your brand & user base grows across multiple social platforms, it becomes really difficult to manage multiple SMO campaigns at higher level.

Variety of Social Media Marketing Tools comes very handy in such situation.

You still have to create high quality content manually (no excuse for that) but these tools can literally take care of many other tasks with highest efficiency and improve your productivity dramatically.

Based on features & ability to perform certain tasks, we have selected these 44 Social Media Marketing Tools that are widely used in market. Let’s have a look at each of them with details:

Social Media Management Tools

These tools allows you to manage small, big & enterprise size SMO campaigns from single application. These are built for individuals & teams to collaborate on multiple projects.


 

HootSuiteHootSuite

Enhance your social media management with HootSuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

Features: Management, Marketing, Social Selling, Customer Service, Team Collaboration

Price

  • Free
  • Pro: $8.99/mo
  • Enterprise: on request

 

BufferBufferApp

Buffer makes it super easy to share any page you’re reading. Keep your Buffer topped up and they automagically share posts for you through the day.

Features: Schedule posts, Short links, Share buttons, Multiple Networks & Profiles

Price

  • Free
  • Personal: $10/mo
  • Business: $50/mo and more

 

Sprout SocialSprout Social

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence – It’s a management & engagement platform for social businesses.

Features: Engage, Publish, Analyze, Monitor, Social CRM, Collaborate, Help Desk

Price

  • Deluxe: $59/mo
  • Premium: $99/mo
  • Team: $500/mo

 

SocialOomphSocial Oomph

Boost your social media productivity — it doesn’t have to be a manual time-consuming process! Easily schedule updates, find quality people to follow, and monitor social media activity!

Features: Schedule posts, Find audience, Follow back, RSS to social post, Submit via email

Price

  • Free: 7 days
  • Pro: $36/mo
  • Twitter Only: $14/mo

 

WildFire AppWildfire App

Wildfire provides powerful, easy-to-use social media marketing tools for pages, messages, ads, promotions, monitoring, analytics and more.

Features: Social landing pages, Promotions, Ads, Social messaging, Social analytics, Campaigns, Team collaboration, Monitor & respond

Price

  • Not disclosed, available on request

 

ViralHeatViralheat

Measure your social ROI, identify leads and integrate into existing marketing tools with Viralheat’s unified marketing suite.

Features: Monitor, Analyze, Publish, Sentiments, Workflow Management, Understand Social Leads, Compliance

Price

  • 5 profiles: $9.99/mo
  • 20 profiles: $29.99/mo
  • 40 profiles: 89.99/mo

 

NetVibesNetVibes

Netvibes is the all-in-one dashboard intelligence platform for real-time social media monitoring, social analytics, brand sentiment, reputation management, team management, company intranets and community portals.

Features: Monitor, Share, Search, Track, Tagging, Alerts, Analytics, Push publishing

Price

  • Basic: free
  • VIP: 2 €/mo
  • Premium: $649/mo
  • Team: on request

 

PostlingPostling

Postling is your all-in-one inbox for all social activity about your business. Read and respond to comments left on your blog, Facebook, Twitter, LinkedIn and other major social networks.

Features: Social inbox, Scheduled publishing, Reply by email, Reputation management, Suggestion engine

Price

  • 5 accounts: $10/mo
  • Additional: $3/account/mo

 

CrowdBoosterCrowdBooster

CrowdBooster measures and optimizes your social media marketing, providing powerful, easy-to-use analytics and recommendations on Twitter and Facebook.

Features: Schedule posts, Find, engage & follow, Sharing & collaboration

Price

  • Bronze: $9/mo
  • Silver: $49/mo
  • Gold: $119/mo

 

Social FlowSocialFlow

SocialFlow uses Real-Time data and business rules to determine what and when to publish to your social media properties for both owned and paid social posts.

Features: Optimize, Streamline, Promote, Content support, Engagement, Auto publishing at relevant time

Price

  • Available on request

 

HubSpot’s Social InboxHubSpot

HubSpot’s Social Inbox plugs into your contacts database, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI.

Features: Social InBox, Socialmonitoring, Smart publishing, Manage content, Social ROI

Price

  • Basic: $200/mo
  • Pro: $800/mo
  • Enterprise: $2,400/mo

 

Social Media Monitoring Tools

These tools particularly help in monitoring your brand in the social world. Real time mentions & discussions about your brand allows you to quickly & directly connect with your audience & maintain your brand reputation by engaging in dialog with them.


 

MentionMention

Media monitoring made easy with Mention. Create alerts for your name, brand, competitors and be informed in real-time of any mention on the web and social networks

Features: Monitor in real time, React to mentions, Analyze stats, Work in team

Price

  • Starter: 29 € /mo
  • Growth: 99 € /mo
  • Company: 299 € /mo

 

Social MentionSocialMention

Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services.

Feature: Search in real time, Analyze

Price

  • FREE

 

Social SeekingSocial Seeking

It is a search engine of social networks that searches user-generated content such as news, videos and images on Facebook, Twitter, Instagram and more.

Features: Real time search

Price

  • FREE

 

How SociableHowSociable

It is a free social media monitoring tool that helps you to measure and track your brand’s magnitude via 36 social media metrics.

Features: Measure mentions, Monitor online reputation

Price

  • Free: 12 metrics
  • Basic: $9/ 3 months
  • Plus: $19/ 3 months
  • Max: $99/ 3 months

 

Ice RocketIceRocket

IceRocket is an Internet search engine which specializes in real-time search. It returns results results from blogs, twitter & facebook.

Features: Mention search, Trend tool

Price

  • Free

 

SocialBakersSocial Bakers

Socialbakers is a popular provider of social media analytic tools, statistics and metrics for Facebook, Twitter, Google Plus, YouTube and LinkedIn.

Features: Social analytics, Content builder, Social listening, Ad analytics, Deep analysis for FB, Twitter, YouTube & G+

Price

  • Varies from $120/mo to $1,000/mo & more

 

Nutshell MailNutshell Mail

Nutshell Mail helps you in saving time for monitoring & managing Facebook, Twitter & more. A free summary of your social media activity — delivered to your email inbox on your schedule.

Features: Social updates in email, Mentions, Likes, Comments, Rating & reviews from local websites as well

Price

  • Free

 

Heart Beat by SysomosHeart Beat

Heartbeat is one-stop solution for Social Media Tracking, Manage Conversations, Workflow on Facebook, Twitter, Blogs etc..

Features: Monitor conversation, Measure metrics, Engage with influencers

Pricing

  • Start from $500/mo

 

Social SearcherSocial Searcher

It’s a Real-Time Monitoring tool for social media with Analytics and Email Alerts. Twitter, Google+ and Facebook Search Without Logging in.

Features: Live updates, Detailed analytics, Sentiment

Price

  • Free: 2 email alerts
  • Basic: 3.49 € /mo
  • Standard: 8.49 € /mo
  • Professional: 19.49 € /mo

 

SocialPointerSocial Pointer

Social Pointer is Real-Time Social Media Marketing Tool. This tools enables you to monitor your brand, listen to the conversation, and respond in real time.

Features: Monitor, Listen, Respond

Price

  • Free

 

Social Media Reporting Tools

When it comes to social media, data is the key. In most cases there is so much of data related to your customers, demographics, bran mentions, cross channel application and signals – that it becomes impossible to make any sense out of this much information. These tools make your life easier by presenting all the data in easily consumable manner.


 

Simply MeasuredSimply-Measured

Simply Measured’s leading social media analytics provide in-depth measurement and reporting across Facebook, Twitter, Instagram, YouTube and many more.

Features: Analysis & bench marking, Monitoring & research, Detailed reports

Price

  • Social: $500/mo
  • Professional: $800/mo
  • Enterprise: available on demand

 

Raven ToolsRaven Tools

Get more done with nimble social media reporting. Deliver social media reports that prove value and get the recognition you deserve.

Features: Management, Brand monitoring, Social matrix, Conversation tracking, Team collaboration

Price

  • Pro: $99/mo
  • Agency: $249/mo

 

Social ReportSocial Report

Social Report is social and web analytics dashboard, a place where you can track all of your social accounts, networks, websites, short links, and blogs.

Features: Analytics, Publisher, Buzz discovery, Team management

Price

  • Starter: $9/mo
  • Standard: $39/mo
  • Advance: $79/mo
  • Pro: $159/mo

 

LocowiseLocowise

Locowise is the professional’s comprehensive social media analytics and reporting tool of choice for Facebook, Twitter, Instagram, YouTube and many more.

Features: Social metrics, Content analysis, Benchmarking, Publishing schedule

Pricing

  • Insights: $120/mo
  • Advance: $300/mo
  • Pro: $400/mo

 

CyfeCyfe

Cyfe enables you to monitor brand mentions, track number of Twitter followers over time, view Facebook demographics, and more.

Features: Social media dashboard, Overview, Analytics, Demographics

Pricing

  • Free
  • $19/mo

 

EngagorEngagor

Powerful social media management, monitoring and analytics software, chosen by brands all over the world to efficiently engage with their social customers.

Features: Monitor social web, Real time engagement, Analytics & reporting, Teamwork, Publishing, Workflow automation, Social CRM

Price

  • Basic: €500/mo
  • Professional: €1500/mo
  • Enterprise: €3000/mo

 

SendibleSendible

Sendible is a social media management, monitoring & analytics platform that helps companies manage their social media presence more efficiently.

Features: Engage with social inbox, Mention monitor, Social CRM, Measure efforts, Multi Posting, Reputation management

Pricing

  • Solo: $9.99/mo
  • Startup: $39.99/mo
  • Business: $69.99/mo
  • Corporate: $99.99/mo
  • Premium: $499.99/mo

 

TalkwalkerTalkWalker

Talkwalker is one of the most powerful search & analytics engines for Social Media – click here to access the free social search & analytics !

Features: Monitor mentions, Alerts, Analyze campaigns, Benchmark & compare, Reporting

Price

  • Free
  • Basic: 500€/mo
  • Corporate: 1000€/mo
  • Enterprise: 2200€/mo

 

Social Media Analytics Tools

Rather then performing a certain task, these tools are more useful for number crunching & data analysis. You can take some critical decision about your SMO campaigns based on the insights presented by these tools. All major social network platforms offer in-built analytics data which gives in-depth analysis of your account.


 

Google AnalyticsGoogle Analytics

Social reports inside GA help you measure the impact that social media has on your business goals and conversions. Integrated web and social data provides a holistic view of your content and community.

Features: Network referrals, Social conversion, Landing pages, Social user flow

Price

  • Free

 

Google+ Page AnalyticsGoogle Plus

Platform Insights features analytics with in-depth data about the health of your Google+ Sign-In integration. From measuring user growth to visualizing the viral spread of interactive posts, Platform Insights helps uncover trends and optimize your integration for improved acquisition and engagement.

Features: Users, Post views, Clicks & CTRs

Price

  • Free

 

FaceBook Insightsfacebook-insights

By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners and Platform developers are better equipped to improve their business with Facebook.

Features: General page matrix, Page performance, Likes, reach, clicks, Comments, Engagement, Demographics

Price

  • Free

 

Pinterest Business AnalyticsPinterest

With Pinterest Analytics, see what people like from your profile and what they save from your website. Get new data about your audience, too, so you can learn what your customers really want.

Features: Know which pins are working, who are the people saving from your website, audience demographics, device they use, and more.

Price

  • Free

 

Twitter AnalyticsTwitter

Measure and boost your impact on Twitter. Measure engagement and learn how to make your Tweets more successful, explore the interests, locations, and demographics of your followers.

Features: Tweeted activity, Followers, Twitter cards

Price

  • Free

 

TrackurTrackUR

Trackur is a social media monitoring tool designed to assist companies and PR professionals in tracking what is said about brands on the internet.

Features: Analytics & insights, Brand buzz, Influence & sentiment

Price

  • Plus: $97/mo
  • Premium: 197/mo
  • Ultimate: $477/mo

 

uberVUuberUV

uberVU is a real-time social media marketing platform that shows brands what they need to know, now.

Features: Emerging trends & topics, Real time conversation, Schedule responses, Smart schedule, Find & connect influencers, Sharing volume & stats Sentiment level

Pricing

  • Starts at $499 & more

 

Quintly

QuintlyQuintly is the social media analytics and benchmarking tool for professionals. Track and measure Facebook, Twitter, YouTube, Google+, LinkedIn & Instagram.

Features: Track, Benchmark, Optimize, Centralized analytics

Price

  • Pro: $99/mo
  • Pro Plus: $199/mo
  • Agency: $399/mo

 

Social Media Crowd Promotion Tools

Although it’s always good to execute your social promotions in a natural way, many business owners & marketers prefer to use crowd promotion platforms to boost their social media visibility. If done in proper way, it can get you rapid exposure in your niche and boost your search engine rankings as well. But sometimes you might end up with high ratio of irrelevant and low quality audience on your social profiles, which never converts to lead or customer.

Important Note: Search engines started to track down & punish reciprocal links before few years. Similarly, it’s going to detect reciprocal social activity in near future for sure. Thus, it’s advised to use these services with caution.


 

Common Features: Social promotion, Boost social presence & reach

FaceBook: Get more likes, shares & followers

Twitter: Get more tweets, re-tweets & favorites

Google Plus: Get more likes, comment & shares

Price: Works on number of credit you buy, you can use each credit to get certain number of likes, follower or shares.

Viral Content Buzz

Add Me Fast

Add Me ASAP

Social Clerk

Twiends

TraffUp

Like 4 Like

 


 

Conclusion

Here we are, with 44 most popular Social Media Marketing Tools & their details. Choose the one that fits in your marketing objectives & budget.

Search engines are now giving very high importance to social signals & it’s actually being used to judge the quality of your content & website, which ultimately results in Higher Search Engine Rankings & more exposure for your website – both on Social Networks &  in SERP Results as well.

Via Source: http://www.clickmatix.com/blog/social-media-marketing-tools/


5 New Twitter Marketing Infographics


Via Source: http://twittertoolsbook.com/twitter-marketing-infographics/

twitter-marketing-infographic-key

Whenever I come across exceptional Twitter marketing infographics I save them to my hard drive because I know my audience will find value in them as well.

Over the past month or so I have stacked up five quality Twitter tips infographics for you and each of them is included in this post.

Enjoy!

1. 5 Surprising Twitter Strategy Tips

An important point that this Twitter strategy infographic points out is that 30.72% of tweets about a brand do not contain that brands Twitter username and only 9.16% of tweets about a brand mention them specifically with an @ reply.

This means if you have a brand you are monitoring you should review a Twitter search stream for that brand’s name to ensure that all conversations around your brand are effectively managed.

5-surprising-twitter-strategy-tips

2. 10 Steps To Marketing In The Moment on Twitter

Market in the moment on Twitter and engage your audience.

Strive for a large quantity of conversations, it is far better to be a brand that talks to everyone than a brand that talks to no one.

top-10-twitter-marketing-tips-for-marketing-in-the-moment

3. Twitter Tips for Time Management

Check out these Twitter facts and stats to gain strategic insights into how to use time to your advantage on Twitter.

twitter-time-management-tips

4. Twitter Etiquette Tips

These six Twitter tips will keep you from being unfollowed and help you create more good will with the followers you do have.

twitter-etiquette-infographic

5. Best Practices for Your Business Twitter Account

The eight Twitter principles in this infographic can guide you in the direction of Twitter PR success.

Take your Twitter reputation to the next level by applying these tips.

best-practices-for-your-business-twitter-account-infographicFeedback

What is your favorite Twitter marketing tip from the infographics above? Let us know with a comment below!


Top 25 Marketing Tools Restaurant Owners Should Try


Marketing is one of the key aspects for any business. With more than 616,000 restaurants in the United States, you can guarantee that each one of those restaurants are competing for customers. Even mobile devices continue to expand in usage, resulting in yet another space in which restaurants are competing for viewership and time.  If you’re a restaurant business owner, you won’t make the grade if you’re not utilizing some sort of digital marketing tool. From loyalty reward tools to custom menus, there are quite a variety of tools available for restaurants.

In order to best aid local restaurants, we’ve put together a list of the top 25 marketing tools restaurant owners should try. We guarantee that at least one of these tools and resources will boost traffic to your website or place of business.

Read on for our list of the top 25!

  • Bridg – Bridg allows you to get more customers, engagement, and revenue the simpler way. For your multi-unit business, you can conduct relationship management, track analytics, and more!
  • ChowNow – Get your online orders made today with ChowNow! Create your own custom app to integrate with your brand, and allow Facebook ordering from your restaurant.
  • Delivery.com – Let your customers see who delivers in their neighborhood with Delivery.com. You can acquire more sales by enabling orders for delivery!
  • Eateria – Eateria is a digital marketing tool that offers a whole new way for owners in the food and hospitality business to operate their marketing. Create promotions, send campaigns, share offers, and collect user data to become the most informed and optimized restaurant in town!
  • LoyalBlocks – Keep your customers coming back for more when you have all of your marketing tools in just one app. LoyalBlocks gets you more foot traffic and social media exposure.
  • Moment.me Places – Have your local business be seen from anywhere! Spread awareness regarding your events and  promote special offers from your business through Moment.me Places!
  • Must Have Menus – If you want your menus designed, printed, and online, head over to the folks at Must Have Menus! The menus are mobile-ready for easy access for your customers.
  • Main Street Hub – Do you want to be in control of your restaurant’s marketing in order to achieve maximum growth. Main Street Hub helps you to motivate your customers’ purchases and strengthen relationships for years to come.
  • Offerpop – Make no mistake, your customers are always on the go; therefore, you have to reach them on their most portable devices in order to keep them loyal. Offerpop is a mobile-social solution enabling you to post content and drive revenue for your restaurant.
  • Posiq – Learn how to build a profitable relationship with your customers using Posiq! This software provides a fully-integrated POS (point-of-sale) solution that works with your restaurant.
  • Privy – All the data you need to know on your consumer base is at your fingertips! Privy allows you to gather specific information on your customers so you can deliver actionable results.
  • Qwikon – Are you looking for a solution to providing mobile offerings? Qwikon offers you more customers through instant limited offers, generating same day profits from your client base.
  • Relevant – Relevant builds apps that transform your company for the better. Address customers the same day right after a purchase to increase their chances of loyalty to your brand.
  • Seamless – Have your restaurant brand’s menu and reviews consolidated all in one place! No matter which platform your customers use the most, Seamless give a platform to promote on.
  • SeenMoment – Launch, promote, and measure Instagram and Twitter photo campaigns in an instant with SeenMoment! Your restaurant’s food will go splendidly as a photo campaign.
  • Signal Engage – To grow your consumer base, you have to engage with your followers on a much deeper level. Signal Engage provides text and email messaging tools that aids you in receiving traffic from day one.
  • SimplyFocus – SimplyFocus is a terrific way to engage businesses locally. Combine all of your email, social, and analytics capabilities in this smart tool.
  • SinglePlatform – SinglePlatform helps showcase the most important information on your business to the local market. Engage customers and publish your expertise wherever your audience goes!
  • Swipely – Your business can increase its marketing potential, sales, and financials with the help of Swipely at your side.
  • Talk to the Manager – Using texts can be quite beneficial to improving your restaurants customer service. Talk to the Manager gives you the power of user feedback, offering the leverage that comes with anonymous reviews and comments via a dedicated text-message phone number.
  • Unoapp – Unoapp allows you to manage all of your digital marketing needs on one platform. Drive sales to your bottom line by delivering the right message to your audience at the right moment.
  • Yelp – Your home of reviews is the most populat site for testimonials and checking reputation in the world! Yelp is one of the mainstays and top review sites in the web industry; get listed today!

Did you enjoy our top 25 restaurant marketing tools and resources? After using these tools we’re certain that you’ll make quite an impact on your customers! Let us know if you have any extra suggestions in the comments section below.

Source: http://upcity.com/blog/2014/09/top-25-marketing-tools-restaurant-owners-should-try/