A great resource for informative internet marketing articles, infographics, tutorials, updates and tips.

My (Insanely Large) List of SEO Tools & Other Useful Resources

Tool Wall

Competition Research

AdWords Keyword Planner

Use Competitor URLs in Keyword Planner tool, review suggested keyword groups and keywords.


Batch Analysis: very fast overview of backlinks & social metrics for any list of URLs you enter.

Fresh Web Explorer

Where are your competitors being mentioned? Are there feeds that highlight their content frequently? FWE is a good tool to build up your outreach list.

Market Samurai

Top 10 SERP comparison module outputs a color-coded grid of various key ranking metrics.


Browser toolbar – provides wealth of metrics & data on web pages and SERP listings.


Bulk URL checker to grab Moz stats on multiple URLs via SERPs scrape/download.

Neil Patel’s Website Analyzer

Neil added competition research on 12-11-2013 to existing site analysis toolset.

Open Link Profiler

“The freshest backlinks, for free”.

Open Site Explorer

Get most linked-to URLs for popular content research – many, many more uses.

Reverse Internet

Serious competitive intelligence including finding all GA accounts!


Use the domain vs. domain tool to see what keywords competitors rank for with associated metrics. View Competitor keywords, ad copy, organic or paid.


“On-page report card” – grade a page for a Keyword.


Analyze competition and discover keywords.

Similar Sites

Easily find similar websites.

Similar Web

Via Avinash at Mozcon – use to get a *&%$load of data on your site and other’s sites.

Site Alerts

Instant insights on any website: can also get email subscription to alerts.

Web Me Up

Backlink profile checker, not free.


Get a quick overview of site metrics.

Content Strategy

Content Gems

Quickly find and share the most valuable content in one easy-to-use platform (paid tool).

Content Strategy Generator Tool

This tool from SEOgadget helps you plan your content strategy intelligently, using keyword research and estimating your audience size.


Content “story” creation service via Mike King.


Copyscape serves both as a plagiarism checker and a duplicate-content checker. Great to use if your content has been distributed across the web.


Navigate the world of public data.


Find questions your target demographic is talking about online.

Fresh Web Explorer

FWE allows you to check on or keep track of a set of terms over time, and helps you get a sense for what type of content gets a lot of mentions, shares, and links. Many more uses, features keep getting added.

Google Public Data

Drawing on vast public databases, Google public data offers a great starting point for content research, infographics, and more.

Headline Analyzer

Emotional Marketing Value Headline Analyzer.

Similar Page Checker

Use this tool to check for duplicate content issues. The Similar Page Checker will give you a score of how closely the HTML of two pages resemble each other.


Transcription service.

Trend Hunter

Paid tool.


A community of bloggers and influencers come together to read and share great content.

Wiki Mind Map

Create mind map out of Wikipedia topics & articles.

Content & Headline Idea Generator

Enter a subject (or topic or keywords) and get all kinds of titles and ideas.

Conversion Rate Optimization




Form Analytics.


Heatmaps, screencapture.


Get visitor feedback.


Get visitor feedback.

Kiss Metrics

CRO, A/B testing, analytics.


Live click tracking.


A/B testing.

Survey Monkey

Get visitor feedback.

Visual Website Optimizer

A/B & MV testing.



“Amazingly simple graphic design for blogs, presentations, Facebook covers, flyers and so much more”.

HTML Color Picker

Use the online image color picker right to select a color and get the html Color Code of this pixel.

International SEO


Hreflang testing tool.

Hfreflang Generator

Hreflang tag generator from Aleyda Solis.

HREFLANG Sitemap Tool

Create HREFLANG Sitemap.

Impersonal Me

Search de-personalized, via Portent SEO Kaitlin McMichael.

International Geo-Surfing

Search international, get SERPs.


Displays a handy little chart with every definition of a word and synonyms. It’s a lexicon-builder’s dream.

Search From

Simulate using Google Search from different location or device or perform a search with custom search settings – useful for searching Google as if you were somewhere else and for SEO & SEA testing.

Search Latte

Build Google searches in any combination of Google supported top level domain, country and language.

Word Reference

Online translator.

Keyword Research

AdWords Keyword Tools

Generate keywords from a seed keywords or enter a list to obtain search volume and other data points.

Google Analytics

Look at the keywords that drive traffic – especially historical data before the onset of (not provided). Matched Search Queries – the keywords a searcher typed before clicking on an AdWords ad.

Google Correlate

Find searches that correlate with real-world data.

Google Search

Look at related searches at bottom.

Google Suggest

Don’t hit enter when you start searching. Thanks to Wil Reynolds.

Google Trends

Get idea of up or down trend & also look at hot trends for new ideas.

Google Webmaster Tools queries

Look for striking distance keywords. Export for further analysis in Excel or other tools.

Keyword Eye

Free section requires signup.

Keyword Spy

Organic & paid info. Recently added killer backlink analysis.

Keyword Tool

Like Ubersuggest: get 750 google keyword suggestions for free.


Create “wonder wheels” of related terms – hover for definitions.

Local Keyword Tool

Local SEO keyword research tool – enter Zip & KEYWORD, get list of KEYWORD plus local cities.

Market Samurai

Research a list of keywords you enter or enter a seed keyword to generate related keywords; huge amount of associated metrics is available.

Merge Words

Concatenation tool.

Meta Glossary

Get definitions and related terms for keyword research.

Moz Keyword Difficulty Tool

Keyword difficulty tool.

Moz On-page Grader

Grade a page for a keyword.


Enter site: get keyword list export, organic or paid

SEO Chat

Keyword suggestion tool.

SEO Chat Keyword Suggest Tool

Like Ubersuggest, you can generate lists of related keywords using a root term. Need to play with this, check it out.

Social mention

Download top keywords; use wordle/compose to create word cloud to visualize. Hat tip to Ben Lloyd.

Sonar Solo

Visualize social trends.


Organic & paid info.


Suggester is another free tool like Ubersuggest where you can input a seed term and generate variations – download to CSV is desired.

Tag Crowd

Make your own tag cloud from any text.


Enter keyword, look at trends & spikes.

Trend Hunter

Trend Hunter.


Generate list of keywords from seed; enter into AdWords tool for volume etc.


Create word clouds.


Generate keywords – paid tool.

Wordstream Free Keyword Tools

In addition to its paid offerings, Wordstream offers a suite of free keyword tools offering access to thousands of keyword suggestions.


Generate keywords – paid tool.

Yahoo Glimmer

“An RDF Search Engine”.

Yelp Trends

Yelp Trends tool.

YouTube AutoSuggest

Just like Google Autocomplete.

Link Building Earning

Author Crawler

You’ll end up with a report allowing you to sort your backlinks by the social standing of the authors of those links.

Advanced Search Operator Auto Generator

Incredible: enter a keyword, it outputs links to Google SERPS of your keyword plus various advanced search operators.

Banana Tag

Email Tracking service, via Ross Hudgens.

Bookmarklet – Domain Hunter Plus

Checks for broken links on a page. Browser plugin.

Broken Link Check

Checks a site for broken links.

Broken Link Finder

Garrett French’s tool – Citation Labs.

Broken Link Index

Scrapes the web for broken links based on keyword input!

Bulk Doman Authority Checker

Check DA of up to 200 domains at once.

Buzzstream tools

Various tools & uses.

Domain Hunter Plus

This magic extension for Chrome not only helps you find important broken links, but also tells you if the links point to an available domain.


Free tools for creating and sharing inforgraphics. The templates allow anyone to create a professional-looking graphic.

Email Format

Find email address via domain name entry.

Free Email Verifier

Verify email addresses.

Fresh Web Explorer

Find recent mentions where you aren’t being linked-to.


Help a reporter out.

Image Raider

Automated reverse image search! Search who’s using your image, request a link from them.


A great free Infographics resource that allows you to easily create graphics and data visualizations.

Keyword Typo Generator

Create domain misspellings (add TLD) add to bulk backlink checker like Majestic or Ahrefs, find links that point to you then go and ‘em.

Link Search Tool

Enter keyword, generates clickable advanced search operators!


Mine our database and identify opportunity for content placement whether as a link builder, an affiliate or a website owner.


Discover new links immediately, even as they’re being placed (via Mike King).


Need to send an email to an untested address, but you don’t want to spam them? Check it first with this mail tester to verify.

Majestic SEO

See competitor’s link profile.


Community of guest bloggers.

Open Site Explorer

Look at competitor’s links for good opportunities.

Outdated Content Finder

Find outdated content, build fresh, and ask for links.


Grab OSE data via API with this tool.


Scrape, check, ping, post!

Search From

View all your tweets on one page.


Word cloud tool – use to see influencer names.

Twitter Archiver

Via Richard Baxter, Mozcon 2013: twitter archiving Google spreadsheet.


Send email with a 1 min video (via Mike King).

Local SEO

Best Darn Local SEO Client Questionnaire

It really is.

Census.gov Tools

US Census tools for audience demographics.

Generate local AdWords and Keyword Lists Tool

Your Local SEO not-so-secret weapon.

Moz Local

“In one easy step, Moz Local ensures your business listings are correct, consistent, and visible across the web so search engines and new customers can find you.”

Google Gadgets Driving Directions Widget For Your Webpage

Google Gadgets driving directions widget for your webpage.

Google Map Maker

Among other things, Google Map Maker allows you to contribute to public map information, which may be shared and incorporated into Google Maps.

Google Places for Business Category Tool

Google Places for Business Category Tool.

Google+ My Business Page Finder

Michael Cottam’s Google+ My Business Page Finder.

Whitespark Offline Conversion Tracker

Offline Conversion Tracker

OSHA Standard Industrial Category Tool

OSHA Standard Industrial Category Tool.

Plagiarism Checker

Plagiarism Checker

Schema Creator

Create HTML with schema.org microdata.

USPS ZIP Code Tool

You’ll need a specific address, so be ready for that.

Online Reputation Management

Complaint Search

Search all complaint websites at once.



Landing Page Creator.

Rank Checking

Rank Checker for Firefox

This light and easy desktop tool checks rankings with the click of a button. Quick, easy and free.

Site Analysis

Aardvark bookmarklet

Mouse over page elements to see HTML data like div classes & IDs.

Backlink Over Optimization Analyzer

Anchor Text Over Optimization Tool.

Bing Webmaster Tools

Bing users will thank you.


Get an overview of site metrics.

Check All the Links on a Website

“Find Broken Links, Redirects & Site Crawl Tool.”

Compression / gzip test tool

A simple online web page compression / deflate / gzip test tool.

CSS Sprites

Create CSS Sprites Online.

Developer Toolbar for Firefox

Many use cases – a Swiss Army Knife of tools.


Website Debugger.

Foxyseo toolbar

Get various site metrics.

Frobee Robots.txt Checker

Many robots.txt files contain hidden errors not easily visible to humans. Run your file through this tool and you never know what you’ll discover.

Google Page Speed Insights

Tools, data, and insights to improve your page speed.

Google Penalty Checker

Google Penalty Checker tool.

Google Plus 1 Checker

Google Plus One Checker in Bulk!


Pagespeed & Yslow grade, great report!

Gzip Check

Check if Gzip is enabled.

HTML Markup Validator

W3C HTML markup validator.

HTTP compression and conditional GET test tool

Some web servers enable HTTP compression and conditional GET to reduce bandwidth usage with browsers that support these technologies. Use this tool to test whether a webpage supports HTTP compression and conditional GET.

HTTP Compression Check

Check if compression is on.

IIS Search Engine Optimization Toolkit

IIS Search Engine Optimization Toolkit.

Image & Link Analyzer

Check All Links or Images on a Page.

META SEO Inspector

Inspect Meta Data via Chrome Plugin.

Mobile Test Me

Check how a site looks on various mobile devices.


Various tools – check dmoz, backlinks, DA etc.

Neil Patels Website Analyzer

Get various stats on your site and where you might make improvements.

On-Page Optimization Tool

Check the Important SEO Content on Your Webpage.

Page Speed Tool

Check the Speed of your site and your competitors.


Pingdom offers an entire suite of speed tools to help analyze page load, DNS issues, and connectivity.

Qualys SSL Labs

Enter domain to test SSL Certs and get a report.

Rex Swain’s HTTP Viewer

See URL HTTP status.

Robots.txt Checke

Use robots best practices and discover hidden errors in your robots.txt files that may cause search engine crawling problems.

Screenshots dot com

Better than way back machine – easy way to quickly see past versions of sites.


SEO, Social, Rankings, keyword and backlinks report tool

SEO Crawler

Crawler – cloud based, allows export – max 250 URLs – plus other tools.

SEO Quake

Get key metrics & data quickly – use plugin or toolbar.

Similar Web

Via Avinash at Mozcon – use to get a sh*tload of data on your and other’s sites


Check if a website properly supports the SPDY protocol, the super-fast HTTP replacement, and troubleshoot any problems with the configuration.

Sprite Me

Create CSS Sprites out of background image using bookmarklet

Sprite Pad

Create CSS Sprites – drag and drop interface

Spy On Web

You Can Disclose Websites With The Same Google AdSense Code, Google Analytics Code, IP Address etc.

SSL Server Test

Analysis of the configuration of any SSL web server on the public Internet

URI Valet

A great tool for digging into server headers, canonical information, analyzing redirect problems and more.

Wayback Machine

Want to see the history of your website or your competitor’s site? The Wayback Machine allows you to step back in time and track important changes.

Web Page Test

Page Speed Tool via Ian


Get a quick overview of site metrics

Social Media

Circle Count

Google Plus Analytics

Facebook Debugger

Debug your OG tags

Facebook Power Editor

Facebook Power Editor Download page

Find People On Plus

The ultimate Google+ directory that’s great for research, outreach, and link building. Sort by keywords, profession, country, and more.


Find influencers; competitive research.

Gplus data

Google Plus trends and stats.


Search and find the best twitter hash tags.


Create tabs to listen on a particular topic or hashtag

Know Your Meme

Internet Meme Database


Check for if your brand is available across multiple social sites

Meme Generator

Easy way to generate those images with text at top and bottom like “what if I told you…”

Pinterest Rich Pin Validator

Test structured markup and get approval in same process (per Cyrus’ Moz post)


Want to know how any piece of content was shared socially across the major services? This is the tool to use.

SharedCount API

Harnessing the combined statistics of Google+, Twitter, Facebook, and more, the SharedCount API puts a ton of social data at your fingertips.

Social Authority API

How much reach and social authority do your followers have? How about the people you’re trying to connect with? The free Social Authority API will tell you.

Social Crawlytics

ID competitors most shared content

Social Sites Image Size Template

Complete data on all image sizes for major social media sites

Sonar Solo

Visualize social trends

Twitter Land

Social media analytics

Twitter Validation Tool

First submit domain (per Cyrus’ Moz post) – then check URL


Analytics and more for Twitter via Matt McGee glowing recommendation.

Structured Markup

Good Relations

Good relations snippet generator

Google Data Highlighter

Use to grab HTML Markup

Google Plus Schema Creator

Google Plus Schema Creator

Google Structured Data Testing Tool

If you use Schema.org microformats or any other type of structured data, this tool will verify your markup.

Schema Creator

Everyone loves using Schema.org, but the microformats are difficult to write by hand. This generator from the folks at Raven simplifies the task.

Miscellaneous Tools & Toolsets

Ontolo – Extract Unique Hostnames

Extract unique hostnames

Ontolo – Remove Dupe Hostnames

Remove duplicate hostnames

Scraper Tool (Desktop)

Desktop scraper / data harvester

Seer Toolbox

SEER opened up its internal toolbox for everyone in the world to use. These are the same tools used in-house at SEER, and they rock.

SEO Automatic

Lots of great tools here

Small SEO Tools

All kinds of tools to choose from, pretty cool!

Virante SEO Tools

Virante offers a number of high quality SEO tools to the public. These are often the same tools developed for the Virante team, opened up for public use.

A/B Test Calculator

Creates a bell curve.

Aleyda Solis’ Tools List

Aleyda Solis’ Tools List.


How do they make CloudFlare free? It works both as a CDN and a security service to provide your website with speed and safety.

Convert Word Documents to Clean HTML

Despite the rise of Google Docs, Word still dominates much of the world. Copying and pasting has always been a hurdle, but this tool makes it easy.

Dingus Markdown to Markup

Convert HTML markup to markdown – via Matthew Henry at Portent.


Keep stuff in the cloud, notes, screenshots, etc.

Free download tool

We help to download files from many popular sites.

Google Local Search Weather

Like MozCast – Daily Ranking Changes for Google Places for Business.

Google Page Speed Service

Singed up several times, never heard back.

Google Play URL Builder

Link tagging for Google Play Apps.

Google Scraper Report

Report if a site has scraped you and is outranking you too.

Google URL Removal Tool

Remove outdated content from the search results, public tool.

Internet Marketing Ninjas SEO Tools

The Ninjas are some of the best SEOs and online marketers out there, and they’ve put some of their best tools online for free.

IP Address Range Tool

Creates regex for IP address range.

ITTT (If This Then That)

If this then that – general usage.

List of Tools

List of tools on OnlineSales.co.uk


Look at SERPs volatility.

Nerdy Data

Search code online!


News story notification service, free.


Turn any URL into an RSS feed – use with IFTTT.


Free images!


Great toolset here.

Remove Duplicate Items

Ontolo offers a suite of link building software and a few helpful productivity tools for link builders. The remove duplicates tool solves a common problem.

Scraper for Chrome

If you’ve never scraped a webpage, you’re missing out. Scraper for Chrome puts the power of simple web scraping in your hands without the need for code.

Secure Referer Quick Check

This web page shows your secure (i.e. HTTPS) referrer.

SEO Automatic

Bulk status code response checker.

SEO automatic toolbar

Browser toolbar – various uses.

SEO Book Toolbar

Browser toolbar for SEO.

SERP Snippet Optimization Tool

Preview SERP snippet live while writing it.


Look at SERPs volatility.

Sitemap Generators

Google offers a slew of free, top-notch sitemap generators. Most of these live on your server and generate new sitemaps automatically.

Talk Walker Alerts

Like Google Alerts.

Text Expander

Expand text like MS Word autocomplete.

User Agent String dot com

Shows your user agent string.

What’s My Info

Get your complete browser information.

Yahoo Pipes

A great mashup tool that combines different feeds into content and other magical creations. Used for link building and whatever you can dream of.

Caption Tube

Free and easy resource used to create captions for YouTube. Helps with usability and offers viewers a readable transcript.


One-click screen capture recording on Windows or Mac computers with no install for FREE!

Video Embed Generator

Create custom embed code for video to include a link: via Phil Nottingham.


Video hosting.


Expand a shortened URL.


You can greatly improve your efficiency and productivity by using these tools – that certainly has been my experience. I’m confident that you’ll find at least one tool on this list that will be beneficial to you. If you want to download an Excel spreadsheet containing all of these tools you, grab that here. I’m also confident you’ll know of a tool or two that is not listed here that you think should be, so feel free to share those with all of us in the comments below.

Source Via: http://www.portent.com/blog/seo/insanely-large-list-seo-tools-useful-resources.htm


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